Shopping psychology

Shopping psychology

Learning objective

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Shopping psychology

Learning objective

  1. Have you ever bought something impulsively — not planned? What was it?

  2. Why do you think people buy things they didn’t plan to buy?

  3. Do you prefer shopping online or in real stores? Why? ADD SENTENCE STARTERS

Drag and Drop

emotional buying

buying something suddenly without planning

how people make decisions about what to buy

a technique companies use to influence customers

buying because of feelings, not needsa technique

impulse buying

consumer behaviour

marketing tactic

influence