Brand Power: Understanding Branding & Value
Learning Objective
At the end of the lesson you will understand what branding is, recognise brand value, and identify key elements that shape a strong brand.
Items in this lesson
Learning Objective
At the end of the lesson you will understand what branding is, recognise brand value, and identify key elements that shape a strong brand.
What do you already know about branding?
What Is Branding?
Branding means creating an identity for a business through its name, logo, design, and what people think and feel about it. A strong brand helps a business stand out.
Branding: Positive and Negative Effects
üNegative reputation leads to fewer customers
üDifficult to change public opinion
üPoor branding confuses customers
Positive Effects
Negative Effects
üBuilds trust
üIncreases customer loyalty
üMakes business memorable
Key Brand Elements
A brand includes its
vname
vlogo
vcolours
vslogan, and values.
These elements work together to create a complete brand identity.
Write down 3 things you learned in this lesson.
Write down 2 things you want to know more about.
Ask 1 question about something you haven't quite understood yet.
