Lesson 4 - Marketing Campaign

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• Computing
• Lower Secondary (Key Stage 3)

Lesson 3 - Marketing Campaign

Give your best definition of a marketing campaign:

How long does it run? What could it include? What could the goal be?

Extension

Marketing Campaign

1. What it is: A short-term project a business runs to reach a specific goal, like selling a new video game.

2. How it works: It uses different places—like TikTok, YouTube, and billboards, to share one main message with the right audience.

3. How it's measured: It has a clear start and end date, and success is tracked using numbers like views, clicks, or sales.

Marketing Campaign - Paw Patrol

• What started as a kids TV show, has now become a multi BILLION pound media franchise.

Marketing Campaign - Paw Patrol Movie

Due to the success of movie, Paw Patrol were able to build their brand to reach even more people and bring out a range of products to sell.

Marketing Campaign - Paw Patrol Movie

After the success of the first movie, Paramount who own Paw Patrol have made a second movie and will do the same process again, making new products and increasing sales.

Marketing Campaign Task

A major music artist (choose your favourite) has just announced their brand-new global arena tour. Your marketing agency has been hired for the most important job: selling out the high-priced "Ultimate VIP Experience" packages. If fans are going to spend a lot of money on a VIP ticket, the marketing must look premium, exclusive, and perfectly match the artist’s unique style.

Marketing Campaign Task

Over the next few weeks you will be designing:

1. A tour logo

2. Merch designs - T-shirts, Hoodies, Lanyards etc

3. Social media content

4. Tour poster

Today we are going to create our posters.

Features of a poster

• One Big Focus: A massive headline or giant central picture that grabs your attention immediately.

• Very Few Words: Short, snappy phrases instead of full sentences, so you can read it in under three seconds.

• Bright Contrast: Using only 2 or 3 colors that stand out against each other (like black writing on a white background) so it's easy to read.

Teacher Walkthrough (If needed)

Canva Logo Maker Teacher Demos:

1. Templates - Selecting a template to use

2. Elements - How to add extra elements

3. Text - Adding and changing text

Task 1

Before we start making our designs, we need to review the plans/moodboards we made last week.

1. Open your moodboard in PowerPoint or Canva

2. Create three poster designs in Canva starting from Templates

Extension

1. Create two designs of your own, just using Text and Elements.

You can make more than one

Task 2 - Add your Poster designs into your PowerPoint/Canva Project

1. You can do this using the Snipping Tool & Paste:
   Snipping Tool
   HOLD Windows Key + HOLD Shift + PRESS S ONCE
   HOLD Left Click + DRAG over the logo design to copy
   Paste
   Go to PowerPoint
   HOLD CTRL + PRESS V

2. Using Projects Tab in Canva