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Strategic planning
Mission and values
Most organisations today set out two statements that guide their actions, these are:
• A mission statement setting out the purpose of the organisation, usually in one of a small number of sentences. It needs to be clear to communicate the key purpose of the organisation to all stakeholders.  So clear communication.
• A values statement setting out the core values of the organisation and what it believes in. these values should shape all of the relationships between members of the organisation and other stakeholders. So what for company is it.

Cascading of objectives=
The objectives that are set for the organisation as a whole cascade down into objectives set for the various components of the organisation as follows. (Image above)

Use of SMART objectives
In business a good set of objectives should be SMART.
• Specific= What is it that you want to achieve.
• Measurable
 • Achievable.
• Realistic
 • Time related.
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Slide 1: Slide
ChineesHBOStudiejaar 4

This lesson contains 13 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 15 min

Items in this lesson

Strategic planning
Mission and values
Most organisations today set out two statements that guide their actions, these are:
• A mission statement setting out the purpose of the organisation, usually in one of a small number of sentences. It needs to be clear to communicate the key purpose of the organisation to all stakeholders.  So clear communication.
• A values statement setting out the core values of the organisation and what it believes in. these values should shape all of the relationships between members of the organisation and other stakeholders. So what for company is it.

Cascading of objectives=
The objectives that are set for the organisation as a whole cascade down into objectives set for the various components of the organisation as follows. (Image above)

Use of SMART objectives
In business a good set of objectives should be SMART.
• Specific= What is it that you want to achieve.
• Measurable
 • Achievable.
• Realistic
 • Time related.

Slide 1 - Slide

Public sector aims

  • Service provision
  • Cost limitation
  • Money is important
  • Meeting government standards
  • Growth of range of provision
  • Owned by private citizens

Slide 2 - Slide

Private sector aims
  • Break-even
  • Survival
  • Help the community
  • Growth
  • non-profit
  • Owned by the government

Slide 3 - Slide

Above you can see the key stakeholders

Slide 4 - Slide

Functional areas

Types of functional areas.
The functional areas are the specialist areas of activity within an organisation. the following topics are the ones that include:
• Finance
• Marketing
• Production
• Customer service
• Sales
• Human resources

Slide 5 - Slide

Is ING a private or public company?
A
Private
B
Public
C
Tertiare
D
Secondary

Slide 6 - Quiz

What is SMART (write down four terms)

Slide 7 - Open question

which is variable cost
Which is fixed cost?

Slide 8 - Drag question

What are the costs that the companies has to pay per month.

Slide 9 - Mind map

Which of the answers are the correct answers of the last question. [2 correct answers]
A
Gas/electricity
B
Labor unions
C
Other companies
D
Workers

Slide 10 - Quiz

Which of these is not a functional area?
A
Janitor
B
Finance
C
Human resources
D
Production

Slide 11 - Quiz

which anwers are key stakeholders?
A
Workers
B
European union
C
Employees
D
Farmers

Slide 12 - Quiz

Choose two answers. one is private sector aim and the other one public. (two correct answers)
A
Owned by citizens
B
The government wants to make profit
C
Owned by communities
D
Non-profit

Slide 13 - Quiz