Overview of Digital Marketing
Overview of Digital Marketing
Learning objective
Lesson duration is: 100 minItems in this lesson
Overview of Digital Marketing
Learning objective
Learning Objectives
At the end of the lesson you will be able to define digital marketing and its key components. At the end of the lesson you will be able to compare digital marketing with traditional marketing and understand their integration. At the end of the lesson you will be able to analyze digital consumer behavior and the factors influencing it.
What do you already know about digital marketing?
Definition of Digital Marketing
Marketing efforts using electronic devices or the internet. Connect with customers through digital channels.
Importance of Digital Marketing
Crucial in today's business environment. Targeting, personalization, and global reach.
Key Components of Digital Marketing
SEO: Improving website visibility. PPC: Pay-Per-Click advertising model. Social Media Marketing: Promotion via social platforms. Content Marketing: Creating valuable content. Email Marketing: Direct communication through email.
Digital Marketing vs. Traditional Marketing
Differences in delivery and interaction. Benefits of digital marketing: cost-effectiveness and measurable results. Integration of digital and traditional methods.
Understanding the Digital Consumer
Examining online consumer behavior. Decision journey and influencing factors.
Definition List
Digital Marketing: Marketing efforts using electronic devices or the internet to connect with customers. SEO: Search Engine Optimization, improving website visibility in search engines. PPC: Pay-Per-Click advertising, where advertisers pay a fee each time their ad is clicked. Social Media Marketing: Using social media platforms to promote products or services. Content Marketing: Creating and sharing valuable content to attract and engage an audience. Email Marketing: Sending emails to prospects and
Write down 3 things you learned in this lesson.
Write down 2 things you want to know more about.
Ask 1 question about something you haven't quite understood yet.
