P3 Week 5 -Across borders - Slogan quiz transcreation chat GPT

Project Across borders
You will be assigned a country
Project across borders
Week 5
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Slide 1: Slide
EngelsMBOStudiejaar 1

This lesson contains 39 slides, with interactive quizzes and text slides.

Items in this lesson

Project Across borders
You will be assigned a country
Project across borders
Week 5

Slide 1 - Slide

Today's plan
  • Pars
  • McDonalds task 5 - Read and answer
  • McDonalds task 6 - Research McDonalds worldwide
  • Language tree & language concepts
  • Slogan quiz
  • Next lesson - Transcreating - What's that all about? 
  • Next lesson - Your turn to transcreate

Slide 2 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Do Task 5 & 6 about McDonalds worldwide

Slide 3 - Slide

Slide 4 - Slide

Slide 5 - Link

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. German
As precise as possible


Many different meanings 


Slide 6 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. Spanish
Soy Gaby (am Gaby)

La chicha guapa.
El chicho guapo

Un vaso /baso/ de agua
(v is pronounced as b)

I am Gaby

The pretty girl
The handsome boy

A glass of water

Slide 7 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. Other languages 
Something you have

Ik heb honger
Ik heb liefdesverdriet
Tengo hambre

Something you are (a state) 

I am hungry
I am lovesick 



Slide 8 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. Indonesian
Enak - tasty/yummy
Uenak - delicious
Ueeenak - The best I've ever had. 

Plural 
Anak = child
Anak anak = anak2 = children
Tasty







Slide 9 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. Indonesian
No tenses
Jam Karet = rubber time

Kemarin (yesterday) aku jalan ke pasar.
Hari ini (today) aku jalan ke pasar.
Besok (tomorrow) aku jalan ke pasar.
Tenses
Time is very important

Yesterday I walked to the market
Today I walk/am walking to the market
Tomorrow I will walk to the market. 

Slide 10 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




English vs. Indonesian
dia

Siblings

Kakak = older brother/sister
Adik = younger brother/sister
He/she/it

Siblings (brothers/sisters)

Brother = male
Sister = female

Slide 11 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Slogan Quiz
Listen to the slogan and write down the name of the brand on your post-it..

Slide 12 - Slide

1
Just do it

Slide 13 - Open question

2
Er is geen betere

Slide 14 - Open question

3
De enige echte

Slide 15 - Open question

4
It's finger lickin' good

Slide 16 - Open question

5
Steeds verrassend, altijd voordelig

Slide 17 - Open question

6
Niet omdat het moet, maar omdat het kan.

Slide 18 - Open question

7
Hamsteren

Slide 19 - Open question

8
Because you're worth it

Slide 20 - Open question

9
De winkel van ons allemaal

Slide 21 - Open question

10
The best a man can get

Slide 22 - Open question

11
Geeft je vleugels

Slide 23 - Open question

12
Think different

Slide 24 - Open question

13
There are some things money can't buy. For everything else, there is .......

Slide 25 - Open question

14
Once you pop, you can't stop

Slide 26 - Open question

15
Smelten in je mond, niet in je hand

Slide 27 - Open question

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Transcreation - McDonalds "I'm lovin' it" 

Slide 28 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Translation Transcreation

Slide 29 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Step 1 Transcreation
Transcreation is a blend of translation and creativity. 

Specialist creative translators will take the essence of the source material and create new material which is crafted specifically for the local market. 

Transcreation has the power to create marketing content that will have maximum impact on your local customers. 



Slide 30 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Step 2 Commentary
Learn about the culture through locals and take this into account when translating. 

Slide 31 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Step 3 Back-translation
Translate the slogan back into your own language

Literal back-translations of each slogan/headline are also provided for marketers to understand how the slogans have been adapted for overseas audiences.

Slide 32 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Step 4 Market review and approval
Having someone who either works for your company or knows it very well, on the ground in the local market can be hugely beneficial. 

They will give you important insight into any nuances around how the brand is received in their territory and any local industry information that might be useful. 
A good translation partner will work directly with your in-market champion from the start to help deal with challenges, speed up the translation process, meet deadlines and keep costs down.

Slide 33 - Slide

Use transcreation on these slogans
  1. Biertje? (Heineken)
  2. Heerlijk helder Heineken
  3. Hamsteren (AH)
  4. Dat is het lekkere van Albert Heijn
  5. Praxis. Dat zeg ik
  6. Gezelligheid kent geen tijd
  7. Zo, nu eerst een Bavaria
  8. Mooi wat iets kleins kan doen (Etos)
  9. Geen punt bij Karwei

Slide 34 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




What slogans did you come up with?
Write your slogans on the corresponding papers. 

You are going to use AI to help you find possible alternatives. Open ChatGPT and 

Slide 35 - Slide

Biertje?

With the help of Chat GPT


Slide 36 - Slide

Dat is het lekkere van Albert Heijn

With the help of Chat GPT

Slide 37 - Slide

As precise as possible
Personenkraftwagenlager
Freikörperkultur




Find an English alternative for 
Make sure it's an acronym (Bewust Onbeschonken Bestuurder) and a name. 

Use any tool you want to help you. 
timer
15:00

Slide 38 - Slide

Project Across borders
You will be assigned a country
Eindopdracht - Je maakt een video waarin jij vertelt over de cultuur van jouw (aangewezen) land.

Voorwaarden opdracht
  • Je eindopdracht wordt alleen beoordeeld als je opdracht 1t/m 7 in Engels/Bronnen goed hebt afgerond. 
  • De video duurt tussen de 2 en 3 minuten (niet langer)
  • Je vertelt in je eigen woorden (geen opsomming van feiten) en leest niet voor, je mag steekwoorden op een papier of op je telefoon gebruiken tijdens je video. 

In de video vertel je over de volgende onderwerpen:
  1. Een korte intro over jouw land.
  2. Een ritueel en symbool uit jouw cultuur. (Uit de culturele ui)
  3. Twee interessante bezienswaardigheden uit jouw land. 
  4. Uitleg waarom jij wel of niet zes maanden in jouw land zou willen wonen.  

Deadline - Vrijdag 22 maart 23.59 uur

 

Slide 39 - Slide