P9 Week 5 - Slogan quiz transcreation chat GPT

• Engels
• MBO
• Studiejaar 1

Project Across borders

You will be assigned a country

Project across borders

Week 4

Today's plan

• Pars
• Language tree
  
• Slogan quiz
• Transcreate - What's that all about?
• 
  

Name typical Dutch slogans

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Slogan Quiz

Listen to the slogan and write down the name of the brand.

1
Just do it

2
Er is geen betere

3
De enige echte

4
It's finger lickin' good

5
Steeds verrassend, altijd voordelig

6
Niet omdat het moet, maar omdat het kan.

7
Hamsteren

8
Omdat jij het waard bent

9
De winkel van ons allemaal

10
The best a man can get

11
Geeft je vleugels

12
Think different

13
There are some things money can't buy. For everything else, there is .......

14
Once you pop, you can't stop

15
Smelten in je mond, niet in je hand

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Transcreation - Remember McDonalds? 

Brands like McDonalds, CocaCola and Red Bull adapt their marketing to the local market. 

I'm lovin' it

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Translation Transcreation

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 1 Transcreation

Transcreation is a blend of translation and creativity. 

Specialist creative translators will take the essence of the source material and create new material which is crafted specifically for the local market. 

Transcreation has the power to create marketing content that will have maximum impact on your local customers. 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 2 Commentary

Learn about the culture through locals and take this into account when translating. 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 3 Back-translation

Translate the slogan back into your own language

Literal back-translations of each slogan/headline are also provided for marketers to understand how the slogans have been adapted for overseas audiences.

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 4 Market review and approval

Having someone who either works for your company or knows it very well, on the ground in the local market can be hugely beneficial. 

They will give you important insight into any nuances around how the brand is received in their territory and any local industry information that might be useful. 

A good translation partner will work directly with your in-market champion from the start to help deal with challenges, speed up the translation process, meet deadlines and keep costs down.

Use transcreation on these slogans

Cultural diversity

International communication

Today's plan

• Pars
• Share slogans
• Use ChatGPT to refine answers
• Translate BOB

Use transcreation on these slogans

1. Biertje?
2. Heerlijk helder Heineken
3. Hamsteren
4. Dat is het lekkere van Albert Heijn
5. Praxis. Dat zeg ik
6. Gezelligheid kent geen tijd
   
7. Zo, nu eerst een Bavaria
8. Mooi wat iets kleins kan doen
9. Geen punt bij Karwei

As precise as possible

Personenkraftwagenlager

Freikörperkultur

What slogans did you come up with?

Write your slogans on the corresponding papers. 

You are going to use AI to help you find possible alternatives. Open ChatGPT and 

Biertje?

With the help of Chat GPT

Dat is het lekkere van Albert Heijn

With the help of Chat GPT

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Find an English alternative for 

Make sure it's an acronym (Bewust Onbeschonken Bestuurder) and a name. 

Use any tool you want to help you.