Strands and Slots

 Strand & Slots
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Slide 1: Slide
FilmFurther Education (Key Stage 5)

This lesson contains 20 slides, with interactive quiz, text slides and 2 videos.

time-iconLesson duration is: 120 min

Items in this lesson

 Strand & Slots

Slide 1 - Slide

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Defining 'Strand'
Similar to 'theme' or 'Genre' a 'Strand' is the type of content on a  channel, broadcaster or VOD platform.

For example: News/Factual, Crime, Horror, Drama, Children's, Sport etc 







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Slide 3 - Link

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Give me 2 examples of a TV or VOD 'Strand'. Tip: use examples of content.

Slide 4 - Open question

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TV 'Slot'
  • A slot is the time that a programme will be aired.
  • This builds audience habits and also targets audiences with advertisements. 
  • As we are aware, streaming services are changing when we can watch programmes. 
  • You may have a TV show that airs at a particular time 'slot', some have for years. 

Slide 5 - Slide

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Prime Time
  • This is the time when most people watch television and when the most popular programmes are scheduled.
  • It is usually thought to be between about 7p.m.–9.30p.m. although the main family viewing time is 7p.m.–8p.m.

  • The most expensive advertising time slot is during The X Factor finals when 30 seconds costs around £200,000.

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Both Asda and John Lewis have used this time slot to premiere their Christmas campaigns
Guinness and Chanel have produced some of the most expensive adverts of all time.
In 2007, the Guinness advert entitled Tipping Point cost £10 million.
The most expensive advert ever made was produced by Chanel, and directed by Baz Luhrmann, for Chanel No. 5. Featuring Nicole Kidman, it was two minutes long and cost an estimated £18 million.

Slide 7 - Video

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THE WATERSHED
This is after 9p.m. The suggestion is that the programmes
scheduled after this time will not be suitable for younger children. 

Individual channels have the responsibility for deciding which programmes appear before or after the watershed.

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Slide 9 - Link

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ZONING
 This is where part of the daily schedule is devoted to a particular genre. For example, Channel 5 zones American crime dramas like CSI Miami.

The hope is that fans of the genre will stay with the channel to watch all the programmes in the ‘zone’.

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STRIPPING 
This is where a particular programme is scheduled at the same
time every day. Good examples of this are soap operas like EastEnders and
Coronation Street whose scheduling time rarely changes.

 Loyal viewers of these soaps like the regularity of the scheduling and are more likely to watch the programme when it is scheduled rather than catch up later.

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TWO-PARTERS 
This is where a television drama is scheduled over two nights,
usually Sunday and Monday. 

This is to encourage the audience to watch that
channel for both nights.

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ASA/CAP REGULATION
In the UK, advertising across all media is regulated by the Advertising Standards Authority (ASA).

It is the ASA’s role to ensure that all advertisements comply with the Advertising Codes, written by the Committee of Advertising Practice (CAP).

The ASA act on complaints and proactively check the media to ensure there are no advertisements that are misleading, harmful or offensive.

For example, the ASA banned an advert by Yves Saint Laurent, in the UK edition of Elle Magazine, for the use of an unhealthily underweight model.
The advert was banned because it was believed to be irresponsible and harmful to women's health and body image.



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Slide 14 - Link

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Case Study: Experimental release of 'Its a Sin' Channel 4 & All4

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Slide 16 - Video

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It's a Sin: 
Normally a TV Series would be transmitted on linear TV and would see a gradual decline in viewers with some pick up on VOD. 

Producers of it's a sin aired the first episode live and then promoted box-set viewing on All4. 

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Slide 18 - Slide

2/3rds of the episode 5 audience watched it before
transmission date, and 88% of these pre broadcast viewers watched on All4 via the big screen in the corner of the room. 
Changing Audience Patterns.
'Classic scheduling behaviours have been
based on traditional working patterns
and commuting times, which have set the
moments and rhythms of people’s days
and therefore the ebb and flow of the TV
schedules. With new patterns of working,
that's going to change, and we expect to see
that coming through in the BARB data.' - 
BARB June 2021 (Broadcasters Audience Research Board) 

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Slide 20 - Link

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