English 1.1 lesson 5 in 2023-24 sv

Descent:  lesson 5
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CommunicatieHBOStudiejaar 1

This lesson contains 40 slides, with interactive quizzes and text slides.

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Descent:  lesson 5

Slide 1 - Slide

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Homework for today

  1. Work on your draft version of your press release.
  2. Watch video How to Write a Press Release and stop watching at 2.50.  Go to next slide or to Moodle for link.
   3.  Unit 24: Read the theory and complete exercise 1.





Slide 2 - Slide

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Today
  • Quiz: tenses (check homework)
  • Improve your press release writing skills by completing practical exercises and acquiring new language/communication skills.
  • Analyze press release headlines
  • Analyze a press release

Slide 3 - Slide

Show students portfolio format on TEAMS

in SHL
1. Knowledge check (all previous web lectures)
2. Practical exercises for writing a press release
3. English exercises
4. Press release Q&A

Format Final Portfolio Requirements


Any questions?  See Moodle




Slide 4 - Slide

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

maybe ask styudents to check if theyve downloaded the templates onto their devices.

Phrase used in weddings.
Final assignment template requirements
Go to Moodle / English / Course documents and find:

English Final Assignment template with TOC (Table of Content/Inhoudsopgave) required to use

Download them onto your device.

Slide 5 - Slide

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.
Deadlines Gradework
Deadlines
Chance 1:    1 November
Chance 2:    6 December

Slide 6 - Slide

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TM:  Problemen met Gradework?
Als er problemen optreden in Gradework bij het uploaden van de producten, volg dan deze stappen.
• Maak een screenshot van de technische problemen die zich voordoen.
• Mail het screenshot samen met de documenten die u probeert in te dienen naar gradework.tm@inholland.nl.
• Doe dit voor of uiterlijk 15 minuten na de deadline.
Als de bestanden te groot zijn, verstuur de documenten dan via We-Transfer.

Heb je nog andere vragen over Gradework, neem contact op met gradework.tm@inholland.nl.
Wij zullen jezo snel mogelijk helpen.


Slide 7 - Slide

Students have already received an email about this.
This Gradework information is also covered in the Learning Coach sessions.
However, it bears repeating in our English lesson.

Slide 8 - Link

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This is what you need to include in your Press Release.

Slide 9 - Slide

Just a reminder for the kiddies about the order or information required in the structure of a press release.

In journalism, the inverted pyramid refers to a story structure where the most important information (or what might even be considered the conclusion) is presented first. 

The who, what, when, where and why appear at the start of a story, followed by supporting details and background information. 
This writing style is different than, for example, academic writing, where an abstract may summarize the main findings, but the content typically focuses first on the details, leading to the conclusion which appears at the end of the article.

The name “inverted pyramid” comes from picturing the broad facts at the top of the story, followed by smaller and smaller details, like a triangle balanced on one corner.
Press Release format in a nutshell 1/2 
  • Logo
  • Add: FOR IMMEDIATE RELEASE
  • Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
  • Intro lead starting with Place, Country,  Date of Release (see blank format on Moodle to follow) 
  • An enticing first sentence of 1st paragraph

Slide 10 - Slide

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Press Release format in a nutshell 2/2
  • Paragraphs to Add Information (Source/Essentials)
  • Direct quotes from important people 
  • Boilerplate:  Company Description
  • Contact Information (contact person, website address, phone number, IG page, Twitter handle)
  • Add "###" at the End

Slide 11 - Slide

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Analyse a press release
Go to Moodle / English / Course materials
Example press release to analyze (Boulder, Colorado)
Work in small groups of 3 - you have 7 minutes to analyze this press release.
Determine what the 5Ws are in the press release.  Write them down. (quiz follows)


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7:00

Slide 12 - Slide

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.
WHO (par. 1)
Who is issuing the news?
timer
0:30

Slide 13 - Open question

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WHAT (par. 1)
What is the news they share?
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0:45

Slide 14 - Open question

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WHERE
Where does the event
take place?
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0:20
A
Boulder, Denver and Colorado
B
Boulder, Colorado
C
Eventbrite
D
Colorado

Slide 15 - Quiz

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WHEN (par. 1)
When will the event take place
(day, date, time)?
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0:20

Slide 16 - Open question

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Why are Boulder, Denver
and Colorado Springs mentioned in par. 2?
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0:30
A
That is where startups that the students can join are located
B
That is where Startup Summer has their offices
C
That is where Nancy Phillips lives
D
That is where the kick-off party will take place.

Slide 17 - Quiz

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Paragraph 1

Slide 18 - Slide

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Par. 2 & 3

Slide 19 - Slide

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What is the function of par. 4
(starting with "Founded in...)
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0:45
A
It summarises the content of par. 1
B
It serves to stimulate people to join Startup Colorado (CTA)
C
It gives background information on Startup Colorado

Slide 20 - Quiz

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par. 4

Slide 21 - Slide

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Contact details
Contact:
Janet Smith, Media Relations
jsmithe@freeprsample.com
(555) 555-1212
# # #

Slide 22 - Slide

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The inverted pyramid is completed

Slide 23 - Slide

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About headlines 
Use the active tense: so for example 'opens', not opened, opening

The first letter of each key word should be capitalized.  
 Use capital letters for: nouns, verbs, adjectives, adverbs



Slide 24 - Slide

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Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

Slide 25 - Slide

Conjunctions are linking words, such as 'and', 'because', 'then', 'however', that help your reader follow your train of thought, or see the connection or relationship between ideas and arguments.

Conjunctions can also add clarity to your writing, especially an argument or essay.
Your opinion?
😒🙁😐🙂😃

Slide 26 - Poll

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It was an example of a good press release headline
The headline incorporates a figure (95%) that show why the news is significant and demonstrates that the campaign was successful.

Slide 27 - Slide

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What do you think of this one?
Heinz Is Searching for its First-Ever ‘Head Burger Artist’

Slide 28 - Slide

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What is your opinion?
😒🙁😐🙂😃

Slide 29 - Poll

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Another good headline
The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 
‘Head Burger Artist’
raise curiosity.

Slide 30 - Slide

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Man Bites Dog
What do you think 
of this one?

Slide 31 - Slide

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Another good headline
The headline shows a clear news value.

The unusual use of  the words  Man Bites Dog helps to capture the attention of the audience.

It is unusual because it goes against the grain of what we normally expect.  Namely, Dog Bites Man.

Slide 32 - Slide

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What is your opinion?
😒🙁😐🙂😃

Slide 33 - Poll

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What would be your press release headline?
Your Headline

Slide 34 - Mind map

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What to include in my self-reflection
  1. Spiderweb 1 and 2
  2. Giving and receiving peer feedback
  3. Expert feedback
  4. Grammar theory, quizzes, assignments, tests (diagnostic + review)
  5. The writing process during term 1.
  6.  How did I start and where am I now?
  7. What did I learn about structure, style, tone of voice (register), writing for my target audience,  vocabulary, grammar etc.

Slide 35 - Slide

If teachers do not have time to address this sheet, then shift over to lesson 6.
Self-reflection about the writing process

Go to Moodle and find the guidelines for writing your Self-reflection about your writing process.

Slide 36 - Slide

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LAST LESSON
Dedicated to consultancy, questions and feedback

Grammar Review test

Get started on Reflection about Writing Press release

Slide 37 - Slide

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Grammar review module 5

Go to your book and do assignment 4 'Treasure Island' on p. 117.




timer
15:00

Slide 38 - Slide

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Grammar review (book) module 5: page 116-117

Slide 39 - Slide

Students who do not yet have the book can go to Moodle / English / MGL Scans and find this screenshot.

PRINT COPIES AND DISTRIBUTE HARD COPIES IN THE LESSON.
ADD TO REFLECTION

You can manage this as you see fit.
1. Have them read the assignment.
2. Do the assignment.
3. Give them 15 minutes (?)
4. Then they take the Kahoot where they will see the answers.


Are you feeling confident in writing the press release?
Yes
No
Somewhat

Slide 40 - Poll

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