Impact of Commercialisation on Physical Activity and Sport and the Relationship Between Sport and the Media

Impact of Commercialisation on Physical Activity and Sport and the Relationship Between Sport and the Media
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Slide 1: Slide

This lesson contains 22 slides, with interactive quizzes and text slides.

Items in this lesson

Impact of Commercialisation on Physical Activity and Sport and the Relationship Between Sport and the Media

Slide 1 - Slide

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The 'Golden Triangle' of Sport, Commercialisation, and Media
Examines the interconnectedness of sport:
  • commercialisation, 
  • sponsorship, and 
  • the media, 

termed the 'golden triangle'.

Slide 2 - Slide

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What do you already know about the impact of commercialisation and media on sports?

Slide 3 - Mind map

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Advantages and Disadvantages of the Golden Triangle to Elite Sport
Explores the positive and negative impacts of:
  • commercialisation, 
  • sponsorship, and 
  • media 
on various stakeholders in sports.

Slide 4 - Slide

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The Relationship Between Sport, Sponsorship, and the Media
Discusses the mutually dependent relationship between:

  • sport, 
  • sponsorship, and 
  • the media, 

commonly referred to as the 'golden triangle'.

Slide 5 - Slide

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The Positive and Negative Impacts of the Media on Sport
Explores the effects of media coverage on sports, including both positive and negative impacts.

Slide 6 - Slide

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Ring-fencing of Major Sporting Events for Free-to-Access TV
Examines the regulation of broadcasting rights and the protection of certain major events for free-to-air television to ensure broad accessibility.

Slide 7 - Slide

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Characteristics of Sports Attractive to the Media
Discusses the factors that make a sport attractive to the media, such as skill level, excitement, simplicity, and the presence of identifiable personalities.

Slide 8 - Slide

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The Rise of Premier League TV Income Over Time
Explores the financial growth of the Premier League due to TV income, highlighting the commercial appeal of certain sports.

Slide 9 - Slide

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The Positive and Negative Effects of Media Coverage on Sports
Addresses the positive and negative 
effects of media coverage on sports, 
such as increased funding and 
professional opportunities versus 
potential loss of traditional sporting 
values.

Slide 10 - Slide

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The Positive and Negative Impact of Commercialisation and Sponsorship on Sport and Elite Performers
Discusses the effects of commercialisation and sponsorship on sports, including increased funding and professional opportunities versus potential negative consequences.

Slide 11 - Slide

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The Positive and Negative Impact of Commercialisation and Sponsorship on Sport and Elite Performers
Discusses the effects of commercialisation and sponsorship on Elite Performers, including increased funding and professional opportunities versus potential negative consequences.

Slide 12 - Slide

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The Ethics of Sport Sponsorship and the Role of Athletes as Influencers
Presents the ethical considerations of sponsorship deals for athletes, emphasizing the importance of aligning with sponsors that reflect healthy lifestyles and ethical practices.

Slide 13 - Slide

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The positive and negative impact of commercialisation and media on coaches and managers
Commercialisation and media coverage have transformed the landscape of sports, affecting various stakeholders. 

Coaches and managers enjoy increased salaries and profiles but face pressure to win and media scrutiny.

Slide 14 - Slide

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The positive and negative impact of commercialisation and media on officials
Officials gain from better training and technology but are under more pressure to make correct decisions and handle media.

Slide 15 - Slide

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The positive and negative impact of commercialisation and media on the audience/spectator
Spectators experience improved quality and access to sports but may encounter higher costs and over-commercialisation.

Slide 16 - Slide

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The golden triangle of sport, sponsorship, and media and its implications for stakeholders
The 'golden triangle' exemplifies the interdependent relationship between sports, sponsorship, and media.

Slide 17 - Slide

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Definition List
Commercialisation: The process of managing or exploiting an activity in a way designed to make a profit. 

Sponsorship: Financial support provided by a sponsor to a sport, event, or individual in exchange for advertising or promotional benefits. 

Ring-fenced: Protected or set aside for a particular purpose, such as making certain sports events available on free-to-access television. 

Slide 18 - Slide

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Definition List
Media coverage: The reporting of news and events in sports by various media outlets.

Golden triangle: The mutually beneficial relationship between sport, commercialisation, and the media.

Slide 19 - Slide

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Write down 3 things you learned in this lesson.

Slide 20 - Open question

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 21 - Open question

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 22 - Open question

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.