CAE proposal

Cambridge today 
A new writing format!
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CambridgeMiddelbare schoolvwoLeerjaar 4

This lesson contains 11 slides, with interactive quiz and text slides.

time-iconLesson duration is: 50 min

Items in this lesson

Cambridge today 
A new writing format!

Slide 1 - Slide

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Today's goals. What do you think? 


Make three learning goals by use of the following key words. 

purpose - CAE writing - proposal - content - structure 

Slide 2 - Slide

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Today's goals...

Slide 3 - Open question

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The checklist 
You understand the purpose of a proposal.  
You know the structure of a proposal. 
You know how to create the content of a proposal.   

Slide 4 - Slide

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A proposal? 

Slide 5 - Slide

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CAE says...
A proposal may be written for a peer group (such as colleagues or club members), or for a supervisor (such as a boss or a college principal). You will be expected to make one or more suggestions, supported by factual information and evaluation, in order to persuade the reader of a course of action.

Slide 6 - Slide

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Difference Report and Proposal
The general purpose of a report is to identify a specific current problem, explain it objectively and recommend action that will lead to a solution.

The general purpose of a proposal is to indentify a particular need, explain it and recommend how this need can best be met.



Slide 7 - Slide

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Difference Report and Proposal
  • Written to someone with authority or peer VS
  • Written to someone who needs to make a decision usually which involves spending or investing money 

  • Written to people who can take action or affect outcome VS
  • Written to someone whose decision will directly benefit the writer in some way or a group writer belongs to



The general purpose of a report is to identify a specific problem, explain it objectively and recommend action that will lead to a solution.


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(e.g. a client or customer, a committee, someone responsible for finances within company or organization, etc.)

(e.g. writer is a salesperson) 
(e.g. a local amateur athletic team that needs support) > so more persuasive writing.
Create the outline. 
Take a look at the examples on Magister (Cam4 studiewijzer). Create a template for a CAE proposal.  

Remember? A template is like an outline. What is the structure that you should use when you write a proposal? 


Slide 9 - Slide

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Slide 10 - Slide

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The checklist 
You understand the purpose of a proposal.  
You know the structure of a proposal. 
You know how to create the content of a proposal.   

Slide 11 - Slide

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