H3A lesson 1 term 4

• Engels
• Middelbare school
• havo
• Leerjaar 3

Hello class! Welcome to lesson 1! This is our last term this year! Time really flyes! :-)

Program for today!

1) Fill in the evaluation form for term 3 (check studiewijzer in SOM for link)

2) Make groups of fout pupils and fill in the evaluation form for the test. Be as specific as possible. Correct ALL wrong answers in your notebook. Help each other and only after you finish check your answers with the keys.

3) Get started with Unit 4: Advertising

ADVERTISING!!

Do you think advertising a product helps?

Let's take a look at some strategies to promote a product!

Persuasive Techniques

Appeal to emotion

Bandwagon effect: The bandwagon effect is the tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so. 

Testimonial - Celebrity Endorsement

Association

Association

Problem and  Benefit

QUIZ TIME

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

Preparation for next lesson!

Start thinking about a commercial/advertisement that you remember and that had an impact on you! 

We will work on this during next class but for now...

New Interface

workbook pg. 132 exercises 2, 3, 4 and 5

You also study the words from unit 4.1

This is homework for Tuesday!

Let's get creative

Find an advertisement that you react strongly to (e.g. you love it, you hate it, you (dis)like the brand, you (dis)like the message, you remember it clearly...)

Do a SEE-THINK-WONDER activity (make a table) and submit the table, as well as the advertisement on classroom (see assignment). 

3 additional questions 

1. Who is the target audience of this advertisement?

2. What messages are being sent? 

3. What is the purpose of the advertisement?

The Next 10 Minutes

Look at your advertisement

Answer the following questions:

Which of the techniques do you recognise? (the ones we just discussed, as well as the persuasive techniques from the hand out). 

Be prepared to present and explain your findings. 

TV3

Good morning! Make sure you are ready to get started 

-> laptop/notebook on the table but closed, let's just work with the snowball and television screen (!)

ATTENDANCE

Advertising

TASK

Look at your advertisement. 

Answer the following questions:

Which of the techniques do you recognise? (the ones we just discussed, as well as the persuasive techniques from the hand out). 

What is the effect of the technique?

Write down your findings and be ready to explain.  

Advertising Campaigns

- Groups of 3/4 - don't exclude people, please

- At least 4 advertisements

- Message/product 

- Which techniques would you use and why

- Be prepared to pitch it