Feedback from the Use of English test

Feedback from the Reading test
How best to approach the multipe choice questions.
  • read the text quickly. What is the main gist of it?
  • Read the question, guess the answer for yourself, then skim the test for the specific information you are looking for.
  • Try and eliminate answers that are going to be irrelevant/incorrect
  • select the nearest answer you can come up with
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Slide 1: Slide
EngelsMiddelbare schoolvwoLeerjaar 2

This lesson contains 15 slides, with text slides.

time-iconLesson duration is: 45 min

Items in this lesson

Feedback from the Reading test
How best to approach the multipe choice questions.
  • read the text quickly. What is the main gist of it?
  • Read the question, guess the answer for yourself, then skim the test for the specific information you are looking for.
  • Try and eliminate answers that are going to be irrelevant/incorrect
  • select the nearest answer you can come up with

Slide 1 - Slide

1. According to the text, social networks
A. are about friendships
B. are being used by business for marketing
C. can damage business reputations
D. advertise on business websites

Slide 2 - Slide

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Slide 3 - Slide

2. Why do advertisers like social network sites

A. Detailed information on each user allows targeted ads.
B. They are cost-effective to advertise on.
C. Most users have high disposable income.
D. They can influence consumer behaviour.

Slide 4 - Slide

Business model
Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections  

Slide 5 - Slide

Slide 6 - Link

Tip:
Think of natural collocations, ie; 1. Because of
2. orchards and market gardens (linking word)
4. Once plentiful ( think of a word indication a point in earlier days)
7. Despite (think of a word meaning 'even though')


Slide 7 - Slide

Use of English - 
Part 2 

8 gaps without the words provided

Slide 8 - Slide

Use of English
Multiple choice - Cloze text

Slide 9 - Slide

Slide 10 - Link

Tip: Part ONE
Use a process of elimination

Now use the link on the next slide to practice Parts 1 and 2

Slide 11 - Slide

Slide 12 - Link

Words to learn
trembling
despite
aisle
juvenile
disembarked
catching up with

Slide 13 - Slide

Slide 14 - Link

Unit Check - Word list
 page 47

Please complete the exercises 1,2 an 3 before FRIDAY

Slide 15 - Slide