Digital Marketing

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Slide 1: Slide
CommunicatieHBOStudiejaar 1

This lesson contains 28 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 30 min

Items in this lesson

Slide 1 - Slide

Which digital marketing strategy focuses on creating and distributing valuable and relevant content to attract and engage a target audience?
A
SEO
B
Content Marketing
C
A/B Testing
D
Big Data

Slide 2 - Quiz

What does SEO stand for?
A
Search Engine Optimisation
B
Social Engagement Outreach
C
Social Engagement Outreach
D
Sponsored Event Organisation

Slide 3 - Quiz

What is a type of online advertising that blends in with the surrounding content and looks like natural content?
A
Content Marketing
B
Native Advertising
C
Inbound Marketing
D
Retargeting

Slide 4 - Quiz

Which technique involves comparing two versions of a webpage or element to determine which one performs better?
A
Bounce Rate
B
Keyword Research
C
Conversion Rate Optimisation
D
A/B Testing

Slide 5 - Quiz

What does bounce rate measure in website analytics?
A
The percentage of visitors who leave the website after viewing only one page
B
The time it takes for a website to load completely
C
The number of times visitors return to a website within a specific time period
D
The number of unique visitors to a website in a given time frame

Slide 6 - Quiz

What is a negative keyword in digital marketing?
A
A keyword that has a low search volume
B
A keyword that is not relevant to the advertiser's product or service
C
A keyword that is highly competitive and expensive
D
A keyword that is commonly misspelled

Slide 7 - Quiz

Which term refers to measurable values used to track and assess the success of a marketing campaign?
A
Click Through Rate (CTR)
B
Key Performance Indicator (KPI)
C
Customer Lifetime Value (CLV)
D
Conversion Rate

Slide 8 - Quiz

What does CLV stand for in digital marketing?
A
Conversion Landing Value
B
Customer Lifetime Value
C
Click Limit Value
D
Content Linking Variable

Slide 9 - Quiz

Which marketing approach focuses on attracting and engaging customers through relevant and helpful content?
A
Outbound Marketing
B
Responsive Design
C
Closed-Loop Marketing
D
Inbound Marketing

Slide 10 - Quiz

What term describes a website design that adapts to different screen sizes and devices?
A
Responsive Design
B
Retargeting
C
User Experience (UX)
D
Conversion Rate Optimization

Slide 11 - Quiz

What is the process of displaying targeted ads to users who have previously interacted with a website or brand?
A
Conversion Rate Optimization
B
User Experience (UX)
C
Retargeting
D
A/B Testing

Slide 12 - Quiz

What does UX stand for in the context of digital marketing?
A
User Experience
B
Uninvited Experience
C
Uninterrupted Exchange
D
Universal Expansion

Slide 13 - Quiz

What metric measures the percentage of people who completed a desired action on a single web page, such as filling out a form?
A
Conversion Rate
B
Closed-Loop Marketing
C
Click Through Rate (CTR)
D
Key Performance Indicator (KPI)

Slide 14 - Quiz

Which marketing strategy involves analyzing customer data to personalize marketing efforts and improve customer experience?
A
Content Marketing
B
Big Data
C
SEO
D
Native Advertising

Slide 15 - Quiz

What term describes a marketing strategy that aims to track a customer's journey from initial contact to conversion and beyond?
A
Inbound Marketing
B
Bounce Rate
C
Closed-Loop Marketing
D
Marketing Automation

Slide 16 - Quiz

What is the term used to measure the rate at which website visitors complete a desired action, such as making a purchase or filling out a form?
A
User Experience (UX)
B
Key Performance Indicator (KPI)
C
Big Data
D
Conversion Rate

Slide 17 - Quiz

What metric measures the percentage of people who click on a specific link or ad compared to the total number of impressions it receives?
A
A/B Testing
B
Keyword Research
C
Closed-Loop Marketing
D
Click Through Rate (CTR)

Slide 18 - Quiz

Slide 19 - Slide

Which term refers to the practice of improving how customers find your product or service on search engines through paid advertising?
A
Pay-Per-Click (PPC)
B
Search Engine Marketing (SEM)
C
Search Engine Optimization (SEO)
D
Cost Per Click (CPC)

Slide 20 - Quiz

What metric is used by search engines to evaluate the relevance and quality of ads and keywords?
A
Ad Extensions
B
Landing Page
C
Conversion Tracking
D
Quality Score

Slide 21 - Quiz

Which advertising model requires advertisers to pay a fee each time their ad is clicked on a search engine results page?
A
Ad Rank
B
Pay-Per-Click (PPC)
C
Quality Score
D
Cost Per Click (CPC)

Slide 22 - Quiz

What is the webpage where users are directed after clicking on an ad, designed to fulfill the user's intent and encourage conversions?
A
Ad Groups
B
Remarketing
C
Conversion Tracking
D
Landing Page

Slide 23 - Quiz

Which strategy targets ads to users who have previously interacted with a website or brand?
A
Remarketing
B
Quality Score
C
Ad Copy
D
Ad Extensions

Slide 24 - Quiz

What term refers to the text and messaging used in an advertisement to attract and engage users?
A
Texting
B
Ad Copy
C
Engagement Piece
D
Search Engine Optimization (SEO)

Slide 25 - Quiz

Which term is used to describe the process of tracking and measuring the actions users take after clicking on an ad, such as purchases or form submissions?
A
Conversion Therapy
B
Ad Tracking
C
Conversion Tracking
D
Quality Measurement

Slide 26 - Quiz

What is the practice of selecting and managing keywords to optimize search engine marketing campaigns?
A
Remarketing
B
Keyword Selection
C
Search Engine Optimisation (SEO)
D
SEM Selection

Slide 27 - Quiz

Which metric represents the position of an ad on a search engine results page, determined by factors such as bid amount and ad quality?
A
Ad Rank
B
Quality Score
C
Cost Per Click (CPC)
D
Landing Page Rank

Slide 28 - Quiz