Social Media Influencers

• Engels
• MBO
• Studiejaar 1

Social media influencers

What products would you buy from an influencer?

Do you follow influencers? What are their niches?

Make-up/ Beauty

Sports/Fitness

Food

Clothing

Healthy lifestyle

Music

Something that is popular right now

the people who watch or follow a public event, e.g. a film or concert

expert knowledge or skill in an area

to ask someone to pay

a specialised area

a short introduction of a person 

doing something in the same way over time

attractive and easily remembered

consistent

expertise

an audience

bio

a niche

catchy

a trend

to charge

Read the text in about social media influencers

1. A social media influencer is not someone who...

1. Guides the decision of their followers
2. Is an expert in a particular area
3. Pays their followers to buy products
4. has many followers who pay attention to their opinions

2. Companies want to use influencers to help...

1. Sell their products to their followers
2. develop new products
3. write their blogposts
4. design their websites

3. If you want to be an influencer, your bio on your social media account shouldn't...

1. Say who you are
2. talk about your niche area
3. be interesting
4. be the same as other people's bios

4. You should make sure that you post

1. once a month
2. every day for the first month, then once a month after that
3. about similar subjects
4. about all sorts of different things

5. You can make sure that people find your post by

1. Using hashtags
2. using funny or memorable titles
3. using different social media to link to your post
4. doing all of the above.

6. What should the title of this blogpost be?

1. Five ways to influence people
2. Five ways to use influencers in marketing
3. Five tips on becoming a social media influencer
4. Five tips on making money as an influencer

Next up: True or False Questions

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology etc.

1. True
2. False

Companies are paying some influencers up to $25,000 to post about
their products.

1. True
2. False

Most influencers write regular posts on their blogs or micro-blogs.

1. True
2. False

You can chat with your followers using your bio.

1. True
2. False

Your posts should not only be attractive but should tell a story.

1. True
2. False

You can become a social media influencer in a short time.

1. True
2. False

What subjects would you talk about in your blog?

Assignment 1

Good and bad blog examples

Search for them on Instagram, TikTok or YouTube. 

Copy/ Paste the address in a document and hand it in.

Assignment 2

Research assignment on Influencers.

Go to It's Learning for the assignment.