Exploring My Country as a Tourist Destination u16 a2

• newEditor
• Marketing & Communicatie
• MBO
• Studiejaar 2

Exploring My Country as a Tourist Destination

What do you already know about why people visit your country?

Learning Objective

At the end of the lesson you will understand the key factors influencing why tourists visit your country, including how media, weather, and motivations impact tourism.

Different Types of Visitors

Inbound, domestic, business, families, groups, and visitors with special needs all contribute to the tourism sector.

Common Reasons for Travel

Tourists holiday for relaxation, weather, sightseeing, culture, history, activities, education, business or to visit friends and family.

Travel Motivations vs. Visitor Types

Motivations

Business, families, special needs, groups, inbound, domestic.

Visitor Types

Relaxation, adventure, activities, learning, family, pilgrimage, VFR (Visiting Friends and Relatives), weather.

The Impact of the Media on Tourism

How News Affects Tourism Choices

Films, TV, newspapers, and social media influence where tourists decide to go, either positively or negatively.

Reporting on Weather and Natural Disasters

Weather and disasters like floods, storms or volcanoes can strongly impact tourist arrivals in both the short and long term.

Disaster Tourism

Some people visit sites of disasters. Examples: Chernobyl, White Island (NZ), bushfire areas in Australia.

Environmental Awareness and Tourism

Concerns about carbon footprint and climate change can influence the choice of transport and destination.

Social and Political Issues

Media reporting on protests, crime or exchange rates can affect the number of tourists and their travel plans.

Government Travel Advice

Governments give safety advice which can encourage or discourage tourists from visiting certain destinations.

Health and Safety in the Media

Reports on pandemics, outbreaks, or unsafe destinations encourage or discourage tourism. COVID-19, Zika, and swine flu had major impacts.

The Role of Travel Reviews

Sites like TripAdvisor and social media play a big role. Tourists read reviews before choosing where to stay and visit.

How Reviews Influence Tourists

Bad reviews can seriously harm a business. Lack of reviews makes a business less visible to tourists.

Negative Effects

Positive Effects

Good reviews and active brand engagement attract more tourists and improve business reputation.

Marketing Strategies for Businesses

Businesses use social media, encourage reviews, and respond to feedback to manage their online reputation and attract customers.

Tourism Trends and Changing Lists

Attraction popularity changes over time and by source. Lists can differ between booking sites and travel blogs.

Diverse Tourist Needs

Tourist types like families, business travellers and people with special needs all require tailored experiences.

Tourism in Your Country

Reflection

What factors would make you recommend your country to a tourist? Consider motivations, attractions, safety, and recent news.

Write down 3 things you learned in this lesson.

Write down 2 things you want to know more about.

Ask 1 question about something you haven't quite understood yet.