study square research

have you ever seen litter right next to the garbage can?

YES absolutely

no never

How can we use a marketing campaign to nudge students to keep the study squares cleaner?

index

• what behavioural science techniques and marketing theories can be used to keep the study squares cleaner
  
• what techniques have been used in other locations
  
• what our school has done before to keep the study squares clean
  
• how we used these researched techniques to create an effective campaign
  
• campaign and results
  

What behavioural science techniques and marketing theories can we use to influence the behaviour of pupils so that they keep the study squares cleaner?

What behavioural science techniques and marketing theories can we use to influence the behaviour of pupils so that they keep the study squares cleaner?

What techniques have been used in other locations to keep the locations free from waste and what has our school done already?

How can we use the researched techniques and theories to make an effective campaign?

How can we use the researched techniques and theories to make an effective campaign?

How can we use the researched techniques and theories to make an effective campaign?

Our campaign

Baseline measurements

Before our adjustments

After our adjustments

Baseline  measurements vs results

Results Wecup concept

Did our campaign have an effect?