Wat is LessonUp
Zoeken
Kanalen
Inloggen
Registreren
‹
Terug naar zoeken
Lesson 3 - Market Research
Lesson 3 - Market Research
1 / 45
volgende
Slide 1:
Tekstslide
Computing
Upper Secondary (Key Stage 4)
BTEC
In deze les zitten
45 slides
, met
interactieve quizzen
en
tekstslides
.
Lesduur is:
50 min
Start les
Bewaar
Deel
Printen
Onderdelen in deze les
Lesson 3 - Market Research
Slide 1 - Tekstslide
Market Research Methods
For example Surveys
Slide 2 - Woordweb
Slide 3 - Tekstslide
Slide 4 - Tekstslide
Why do market research?
Slide 5 - Woordweb
Slide 6 - Tekstslide
Slide 7 - Tekstslide
Slide 8 - Tekstslide
Primary Research Methods
Slide 9 - Woordweb
Slide 10 - Tekstslide
Slide 11 - Tekstslide
Slide 12 - Tekstslide
Slide 13 - Tekstslide
Slide 14 - Tekstslide
Choose your primary research methods and explain why they work for your business.
Slide 15 - Open vraag
What are you trying to find out from your primary research?
Slide 16 - Open vraag
forms.office.com
Slide 17 - Link
Slide 18 - Tekstslide
Slide 19 - Tekstslide
Slide 20 - Tekstslide
Slide 21 - Tekstslide
Slide 22 - Tekstslide
Slide 23 - Tekstslide
Slide 24 - Tekstslide
Slide 25 - Tekstslide
Name one benefit and one drawback of secondary research methods.
Slide 26 - Open vraag
1. What are your two business ideas?
2. Who are the main competitors to your business?
3. Where will your business ideas be based?
Slide 27 - Open vraag
Slide 28 - Tekstslide
Slide 29 - Tekstslide
Slide 30 - Tekstslide
Slide 31 - Tekstslide
Slide 32 - Tekstslide
Slide 33 - Tekstslide
Slide 34 - Tekstslide
Slide 35 - Tekstslide
Slide 36 - Tekstslide
Slide 37 - Tekstslide
Slide 38 - Tekstslide
Name five pieces of information you need to find out from your surveys.
Slide 39 - Woordweb
Research questions
What type of customer may buy the product?
How does it meet a need or want for customers?
What gap in the market does it fill?
Does the product need adapting?
What price are people willing to pay?
How often might customers buy it?
What type of packaging it could it have?
What may customers dislike about the product?
Who are the competitors?
Slide 40 - Tekstslide
forms.office.com
Slide 41 - Link
Slide 42 - Tekstslide
censusdata.uk
Slide 43 - Link
1. What information could you use to back up your choice of product price?
2. Who is the target audience for your product?
Slide 44 - Open vraag
Market Segmentation
Demographics
: age, race, religion, gender, family size, ethnicity, income, education level.
Geographic
: location
Psychographic
: attitudes, lifestyle and personality characteristics
Behavioural
: spending, consumption, rate of usage, loyalty status, desired benefits.
Slide 45 - Tekstslide
Meer lessen zoals deze
G10 Market Research
September 2023
- Les met
31 slides
Business Studies
Secondary Education
G10 Primary Secondary Research_Idris
September 2023
- Les met
38 slides
Business Studies
Secondary Education
G10 Primary Secondary Research_Idris
September 2023
- Les met
47 slides
Business Studies
Secondary Education
Competition and U1 Review
September 2022
- Les met
20 slides
Business Studies
Secondary Education
ENT-Government regulation part 2
Februari 2021
- Les met
20 slides
Entrepreneurship
Secondary Education
Lab activity
November 2020
- Les met
17 slides
Economie
Tertiary Education
Business Basics Lesson 3
Juli 2023
- Les met
27 slides
Citizenship
Upper Secondary (Key Stage 4)
BTEC, GCSE
G10 Primary Secondary Research Review and Presenting Information
September 2023
- Les met
30 slides
Business Studies
Secondary Education