Unpacking Instagram Ads: Language and Influence

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Media Analysis

Week 2, lesson 3

What do you remember from the introduction lessons from last week?

What do you already know about how ads influence our choices?

Vocabulary Refresher

Group Work: Ad Analysis

In groups, analyse the given ad. Focus on language, images, audience addressed, and style choices.

How Tone and Style Persuade

Tone sets mood; style appeals to emotions. Ads use these to connect with audiences.

Constructing 'Need' and Insecurity

Ads create a 'need' for products by suggesting they solve problems or enhance lifestyle.

Real-World Ad Critique

Compare your ad with influencer content. Discuss similarities and differences in persuasive techniques.

Reflection: Overconsumption

Discuss how ads contribute to overconsumption and the impact on society and the environment.

Write down 3 things you learned in this lesson.

Write down 2 things you want to know more about.

Ask 1 question about something you haven't quite understood yet.