Create a Digital Marketing Campaign for Cirencester Kingshill!
Let’s convince primary school students to join our amazing school!
[Visual: A fun, colorful image of students or the school logo.]
Create a Digital Marketing Campaign for Cirencester Kingshill!
Let’s convince primary school students to join our amazing school!
[Visual: A fun, colorful image of students or the school logo.]
What is Digital Marketing?
• Using digital tools (like social media, websites, and posters) to promote something.
• Today, we’re promoting Cirencester Kingshill School to primary school students!
[Visual: Icons of social media platforms (e.g., Instagram, Facebook) or a Canva logo.]
What Makes Our School Special?
• Let’s brainstorm ideas! What would make primary school students want to join our school?
• Examples: Great teachers, sports, clubs, friendships, events, etc.
[Visual: A brainstorming graphic or an image of students enjoying school activities.]
Your Task: Create a Digital Marketing Campaign!
• Work in groups of 3 to create a campaign using Canva or Microsoft tools.
• Your campaign should include:
- A brand name and slogan.
- A poster, social media post, or slide.
- Persuasive text and visuals to convince primary school students.
[Visual: Example images of a poster, social media post, or slide.]
Group Focus Areas
• Group 1: Academic Excellence – Why our school is great for learning!
• Group 2: Extracurricular Activities – Sports, clubs, and fun events!
• Group 3: School Community – Friendships and support at Kingshill!
[Visual: Icons or images representing academics, sports, and friendships.]
Tools You Can Use
• Canva: Create posters, social media posts, and more!
• Microsoft PowerPoint: Design slides for your campaign.
• Microsoft Word: Write persuasive text or slogans.
[Visual: Logos of Canva, PowerPoint, and Word.]
Time to Create!
• You have 15 minutes to work in your groups and create your campaign.
• Remember: Be creative, work as a team, and have fun!
[Visual: A timer graphic or an image of students working together.]
Present Your Campaign!
• Each group has 1 minute to present their campaign.
• Explain your brand name, slogan, and why it would appeal to primary school students.
[Visual: A presentation graphic or an image of students presenting.]
Great Job, Everyone!
• You’ve created amazing campaigns to promote our school!
• Thank you for your creativity and teamwork!
[Visual: A celebratory image (e.g., confetti or thumbs-up).]
Example Campaign (Optional)
• Show an example of a simple campaign (e.g., a Canva poster with a slogan like 'Join the Kingshill Adventure!' and visuals of students in class or playing sports).
[Visual: Example poster or slide.]