2D1 - Changing demographics.pptx

• newEditor
• Tourism
• Further Education (Key Stage 5)

D2 Motivating , Trends and enabling factors affecting the appeal of global destinations

Unit 2: Learning Aim D

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Trends &
Motivations

• A reason for someone to do something, could be lots of different reasons

A trend is a general direction into which something is changing, developing, or veering toward. The term may also mean a fashion or craze, i.e., a fad.

Trends & Motivations

• Needs and expectations of customers change over time

• And therefore what people want from a destination will also change over time

• If destinations fail to adapt to changing expectations, they will become less appealing (Butler Tourist model)

• Businesses and destinations must constantly research current and emerging trends and markets in order to understand their customers and meet their needs

Motivating Factors

D2 Motivating and enabling factors affecting the appeal of global destinations

• wanderlust and sunlust (Gray 1970),

• relaxation, escape….

• socialisation with friends

• Rest

• purpose of travel – health, education, sport, culture,

• Adventure

• Business

• VFR

Enabling Factors

• Having enough time and money

• Availability of travel – ease of travel/accessibility, communication and transport links

• Availability of suitable product/holiday type

• Influence of destination marketing

• Consumer confidence.

What Is Demographics?

• Demographic analysis is the study of a population based on factors such as age, race, and sex.

• Demographic data refers to socio-economic information expressed statistically

• Also including employment, education, income, marriage rates, birth and death rates and more factors

Changing Demographics

Watch the 3 videos & then find definitions for the following terms and put them in your virtual books

• https://www.youtube.com/watch?v=KbKB0SQ8YPw

• https://www.youtube.com/watch?v=w5BZ5Nk9e74

• https://www.youtube.com/watch?v=uILXl6BCYJ4

• Silver surfers

• Grey gappers

• Gen X

• Millennials

• Baby Boomers

• Task find the meanings of the above demographic types