8.1 Marketing

What do you think marketing is?
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Slide 1: Woordweb
Economie & OndernemenMiddelbare schoolhavoLeerjaar 3

In deze les zitten 24 slides, met interactieve quizzen en tekstslides.

time-iconLesduur is: 60 min

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What do you think marketing is?

Slide 1 - Woordweb

8.1 Marketing & Customers
Marketing: the process of communicating relevant information in order to influence the behaviour of consumers in ways which will benefit an enterprise

Slide 2 - Tekstslide

Upload an image of a well known logo
This can be from your clothing, a household appliance...etc

Slide 3 - Open vraag

So why do we know so many logos?
Marketing!

Brand: a name, symbol, logo and/or an image in customers’ minds that clearly distinguishes one product from another


Branding: the strategy of differentiating the products of one enterprise from those of another through emphasizing an identifiable image 

 

Slide 4 - Tekstslide

There are some things money can't buy. For everything else, there's ___________
Just Do It.
Think Different.
Because You're Worth It.
Advancement Through Technology
I'm Lovin' It

Slide 5 - Sleepvraag

Advantages for marketing an enterprise:
  1. Increasing consumers awareness of the enterprise
  2. Establishing and maintaining brand loyalty
  3. Increasing or defending sales and market share or profit



Slide 6 - Tekstslide

1. Increasing consumers awareness of the enterprise
  • An enterprise will not be successful without customers knowing about its existence!
  • Marketing will fit the aims and objectives e.g. if you have an ethical aim, the marketing will reflect this
  • There is likely to be lots of competition between enterprises – so marketing must show how your product is different
  • If this is not clear, the marketing will not be cost effective




Slide 7 - Tekstslide

Which of the following would you most likely buy?

Slide 8 - Poll

2. Establishing & maintaining brand loyalty

Who buys a certain brand because you associate it with quality? 
Because it is well known? 
Because it is ‘cooler’ to consume that product?

Why didn't many of you go for the non-branded items?

Slide 9 - Tekstslide

Many shops will use your brand loyalty to their advantage! 

Slide 10 - Tekstslide

2. Establishing & maintaining brand loyalty
  • Emphasize brand identity
  • Brand identity is – name, symbol, logo or trademark or an image 
  • Distinctive to customers
  • Easy to remember

Slide 11 - Tekstslide

Which do you prefer?

Slide 12 - Poll

Which do you prefer?

Slide 13 - Poll

Which do you prefer?

Slide 14 - Poll

Which do you prefer?

Slide 15 - Poll

Which do you prefer?

Slide 16 - Poll

3. Increasing or defending sales and market share or profit
  • Objective might be to increase total sales – value of sales or volume of sales or both!
  • Marketing can help reach these objective
  • Another objective might be to become a market leader/increase market value – marketing is crucial to this
  • Marketing can increase sales and therefore revenue
  • Big advertising campaigns can make people more aware of what is available





Slide 17 - Tekstslide

What is this term:
The strategy of differentiating the products of one enterprise from those of another through emphasising an identifiable image
A
Brand
B
Brand loyalty
C
Marketing
D
Branding

Slide 18 - Quizvraag

What is this term:

The process of communicating relevant information in order to influence the behaviour of consumers in ways which will benefit an enterprise
A
Marketing
B
Branding
C
Brand loyalty
D
Brand

Slide 19 - Quizvraag

Name an advantage of marketing to an enterprise

Slide 20 - Open vraag

Why is it important to establish and maintain brand loyalty?

Slide 21 - Woordweb

How can marketing increase sales?

Slide 22 - Open vraag

Independent work/homework
Key word list for 8.1 
Complete the workbook tasks for 8.1 
Upload photo evidence at the end of the lesson

Slide 23 - Tekstslide

Upload an image of your completed workbook tasks for 8.1

Slide 24 - Open vraag