H4.3 and 4.4

Chapter 4.3 and 4.4
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Slide 1: Tekstslide
EconomieMiddelbare schoolvwoLeerjaar 3

In deze les zitten 23 slides, met interactieve quizzen en tekstslides.

time-iconLesduur is: 45 min

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Chapter 4.3 and 4.4

Slide 1 - Tekstslide

Target group: The consumers that you see as you customers

Slide 2 - Tekstslide

Slide 3 - Tekstslide

Slide 4 - Tekstslide

Coca Cola Product Strategy
Coca Cola product strategy in its marketing mix can be studied by understanding its wide product range. The following products are offered by Coca Cola globally: Coca Cola, Sprite, Fanta, Diet Coke, Coca Cola Zero, Coca Cola Life, Dasani, Minute Maid, Ciel, Powerade, Simply Orange, Coca Cola Light, Fresca, Glaceau Vitaminwater, Del Valle, Glaceau Smartwater, Mello Yello, Fuze, Fuze Tea, Honest Tea, Osewalla, Powerade Zero

Slide 5 - Tekstslide

Coca Cola Price/Pricing Strategy
The beverage market is considered to be an oligopoly in which there are few sellers and many buyers. Coca Cola and Pepsi are the dominant players.

Slide 6 - Tekstslide

Coca Cola Place & Distribution Strategy
The Coca Cola company produces the beverage using its secret formula and transports it to the bottlers located in various parts of the globe. The bottle shapes and sizes are predefined by the company. The bottlers then fill the bottles with the adequate beverage and then ship it to the carrying and forwarding agents

Slide 7 - Tekstslide

Coca Cola Promotion Strategy
The promotional strategy of Coca Cola focuses on aggressive marketing through ad campaigns using media like TV, online ads, print media, sponsorships etc. Coca Cola engages in the following major sponsorship events like American Idol, BET Network, NASCAR, NBA, NCAA, Olympic Games, FIFA worldcup etc

Slide 8 - Tekstslide

Slide 9 - Tekstslide

Slide 10 - Tekstslide

Slide 11 - Tekstslide

Slide 12 - Tekstslide

Slide 13 - Tekstslide

Slide 14 - Tekstslide

Slide 15 - Tekstslide

Matrix Organization

Slide 16 - Tekstslide

Slide 17 - Tekstslide

The Peter Principle
In a hierarchy, every employee tends 
to rise to his level of incompetence.

Slide 18 - Tekstslide

5 p's of Marketing

Slide 19 - Woordweb

Which is NOT a marketing tool?
A
Price
B
Production
C
Promotion
D
Personnel

Slide 20 - Quizvraag

What is the definition of market share?
A
items sold / total revenue
B
revenue one company / market total sold items
C
items sold / market total sold items
D
revenue one company / total revenue

Slide 21 - Quizvraag

Price
Place
Promotion
Product
Personnel
You offer 3 products for the price of 2
Products are placed at eye height
Staff is required to help customers
There is a poster with a special offer
You offer products in different qualities

Slide 22 - Sleepvraag

Is a marketing director an executive function or a staff function?
A
executive
B
staff
C
both
D
none of the above

Slide 23 - Quizvraag