Hersey and Blanchard said the best leaders adapt their style to the team’s maturity or readiness. If the team’s new or inexperienced, you need to Tell them what to do. If they’re learning, you Sell/Coach — giving direction but also support. Once they’re more capable, you Support them by involving them in decisions. And if they’re highly skilled and motivated, you Delegate and let them take ownership. So it’s about flexing your style to match your people.
Paul Hersey and Ken Blanchard in their book published in 1977, Management of Organizational Behavior 3rd Edition – Utilizing Human Resources, developed their Situational Leadership Theory. The essence of the Situational Leadership Model is that a leader has to vary his or her leadership style to take account of the competence of the team, and the competence of each individual within the team.
Neither Hersey nor Blanchard uses the word ‘competence’, preferring instead to use the phrase ‘maturity level’ to describe the team or individual’s readiness for a particular style of leadership. The Situational Leadership Model defines 4 styles of leadership – Telling, Selling, Participating and Delegating – and 4 levels of maturity from immaturity through to maturity. The level of maturity of a team or an individual dictates the leadership style to be adopted by the leader.
Blanchard further developed his thinking on Situational Leadership to reflect his view that effective leadership was about choosing a behaviour that fitted with the needs of the individual and the team. In his book, Leadership and the One-Minute Manager, first published in the UK in 1986, Blanchard coined the phrase ‘different strokes for different folks’ to illustrate this. He redefined the 4 leadership styles, preferring the terms – Directing, Coaching, Supporting and Delegating – and used the phrase ‘development level’ in place of ‘maturity level’ to reflect the responsibility of the leader to develop his or her team and the individuals within that team. He also introduced the notion of commitment – that is, the individual’s motivation to be developed – as another factor to be considered by the leader when deciding how to lead the team.
Blanchard suggests that there are 2 specific types of behaviour that effective leaders use – ‘directive’ and ‘supportive’ behaviour – and that the combination of these behaviours determines the style of leadership used; hence the 4 distinct leadership styles:
Directing. The most directive leadership style (S1) in which the leader provides the individual with specific instructions, monitoring closely the work that is done to ensure successful completion of the task. The leader does not need to offer much by way of supportive behaviour since the individual is not given any freedom to determine how the task is to be completed.
Coaching. The second leadership style (S2) focuses on enabling the individual to participate more fully in determining how the task should be completed. The leader will explain what the task is and invite the individual to explain how they intend to successfully complete it. The leader will take the final decision on how the task is to be completed but will work closely with the individual to arrive at the final decision. By actively involving the individual in discussion about how the task should be done, the leader’s behaviour is both highly directive and highly supportive.
Supporting. The third leadership style (S3) is yet more participative. In exercising this leadership style, the leader will outline the required or desired outcome and invite the individual to propose and implement a course of action. While the decision to proceed with a particular course of action ultimately rests with the leader, the leader will facilitate and support the individual in making the decision, exercising more supportive behaviour and less directive behaviour.
Delegating. In employing the fourth leadership style (S4), the leader’s behaviour is ‘light touch’. In delegating a task to an individual, the leader is indicating that responsibility for carrying out the task rests with that individual. This gives the individual the freedom to both determine what needs to be done to achieve the task and to complete it accordingly.