In deze les zitten 19 slides, met interactieve quizzen, tekstslides en 1 video.
Lesduur is: 30 min
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Slide 1 - Video
Slide 2 - Tekstslide
7 Tricks Advertisers Use to Make You Spend Money
Five Most Common Advertising Techniques
A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars will return value. Basic techniques used in propaganda transfer successfully to advertising and remain the most frequently employed.
Slide 3 - Tekstslide
Which techniques can be used to create a desire in customers?
Slide 4 - Open vraag
Repetition is a simple yet effective technique used to build identity awareness and customer memory. Even advertisements using other successful approaches mention the product or company name more than once, particularly in television because its combination of sight and sound, allows the advertiser to disguise the repetition by changing its delivery (from visual to audio). An ad first shown during a Super Bowl broadcast for a product called HeadOn remains the classic example of this advertising technique. Though the advertisement never explained what the product does, viewers remembered its name.
disguise (v) Make (something) unrecognizable by altering its appearance, sound, taste, or smell.
Slide 5 - Tekstslide
Advertising that describes a product, promotes specific features or makes claims about what a product or service can do for the potential customers provides successful results by informing, educating and developing expectations in the buyer. Claims can state facts such as "locally grown" or "new, low price". Claims can also use a bit of hype, such as calling one brand of orange juice ”high in vitamin C" or labeling a toy "loved by kids everywhere". Claims like these can grab a shopper's attention and hopefully help close a sale, but be careful to avoid exaggerations that could be considered blatantly untrue, as these could lead to legal problems.
exaggeration (n) A statement that represents something as better or worse than it really is.
Slide 6 - Tekstslide
Associating a product or company with a famous person, catchy jingle, desirable state of being or powerful emotion creates a strong psychological connection in the customer. Sporting equipment companies use successful athletes in their ads, automakers display their cars in front of mansions, brewers show their beer consumed by groups of friends having fun and cosmetic companies sign celebrities to represent their products. These ads encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference.
Slide 7 - Tekstslide
The bandwagon technique sells a product or service by convincing the customer that others are using it and they should join the crowd. Other bandwagon advertisements suggest that the customer will be left out if they do not buy what’s being sold. These ads often employ “glittering generalities,” words linked to highly valued ideas or concepts that evoke instant approval, which may or may not relate to the subject of the advertisement. “America loves…” connects patriotism with a product, creating an automatic positive response.
evoke (v) Bring or recall
Slide 8 - Tekstslide
Coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation encourages customers to build a relationship with the sponsoring product or service. The attraction of getting something “free” or earning “rewards” makes promotions successful. Limited-time offers and entry deadlines add urgency to this advertising technique’s call to action.
Slide 9 - Tekstslide
The attraction of getting something “ free” or earning “rewards” doesn't affect promotions' success.
Slide 10 - Quizvraag
Familiar faces in ads give an impression that the product is reliable.
Slide 11 - Quizvraag
People are tend to buy what other people bought .
Slide 12 - Quizvraag
It doesn't matter how often you are exposed to a product's ad or just its name.
Slide 13 - Quizvraag
Organising raffles as a company can contribute products' sales rate .
Slide 14 - Quizvraag
Repetition is used in advertising as a way ..
to make audience memorize the jingle
to keep a brand or product in the forefront of consumer's minds
to get attention
Slide 15 - Quizvraag
By associating a product with a famous person..
the product becomes appealing as a result
means that brand is very expensive
that brand is used by that famous person
Slide 16 - Quizvraag
tells you to hurry up and buy
makes you think you are missing out
suggests that everyone else is also doing it
Slide 17 - Quizvraag
Which of the following is not true about promotions?
make people think that they get something free
there is no time limitation
build a relationship with the product
Slide 18 - Quizvraag
Which of the following can be considered as a claim technique?