awareness commercial lesson

Awareness commercials
Today we're going to look at some awareness commercials to see what they have in common and where they might differ. 
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Slide 1: Tekstslide
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In deze les zitten 13 slides, met interactieve quizzen, tekstslides en 4 videos.

time-iconLesduur is: 15 min

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Awareness commercials
Today we're going to look at some awareness commercials to see what they have in common and where they might differ. 

Slide 1 - Tekstslide

What should be in an awareness campaign?

Slide 2 - Woordweb

Ethos/pathos/logos......

Remember these rhetorical devices to convince your audience your points/products are good? Let's find out.....

Slide 3 - Tekstslide

Ethos
Pathos
 Logos
Uses facts, logic to persuade people.
Plays on people's emotions
Uses credibility (e.g. doctors, celebrities) to convince. 

Slide 4 - Sleepvraag

Now let's look at some old awareness campaigns. 

Slide 5 - Tekstslide

Slide 6 - Video

Slide 7 - Video

Slide 8 - Video

Slide 9 - Video

Which rhetorical device was used most?
A
Ethos
B
Pathos
C
Logos

Slide 10 - Quizvraag

Which commercial was your favourite?
dumb way to die
quit smoking
Plastic
Migrants

Slide 11 - Poll

Which one was the most effective in your opinion?
dumb ways to die
quit smoking
Plastic
migrants

Slide 12 - Poll

Your own
When devising your own commercial make sure you:
- think about your target audience
- decide how they'll most likely be persuaded
- choose what rhetorical device(s) you'll be using
- write a clear script

Slide 13 - Tekstslide