Workshop Triple S

• newEditor
• Aardrijkskunde
• HBO
• Studiejaar 4

Creativity & Inspiration

workshop

The program

• The creative process

• Brainstorming

• How to reach your audience?

• Let's play a game

• Brainstorm case

The creative process in 10 acts

• It’s all about the process

• Outline of a comprehensive journey

• Initial idea -> final completion

• By Tiffany Shlain

Vraag: zijn ze bekend met deze journey?

1. The hunch

• The initial idea

• Acting on a spark or feeling about an idea

Vraag: wat waren hun "hunches"?

2. Talk about it

• Sharing your idea with other and engage them

• Get support and different perspectives

Tell your family, tell your friends, tell the learning community, tell your teachers...

3. The sponge

• Gather information and experiences

• Actively absorbing new inspiration

• Ask questions

• Sponge up ideas -> try to formulate your own idea

Where do you get your inspiration from?

Inspiration

• Music

• Family and friends

• Nature

• Social media

• Movies

• Books

Geen complete lijst, gewoon wat voorbeelden.

4. The build

• Start creating

• Beginning to build the project

• Embracing the "maker" aspect

5. The confusion

• Normal part of the process

• Hitting a point of struggle, dread, or confusion

• When things get difficult

• It always gets better afterwards

6. Take a breather

• Stepping away from the project

• Allow your mind to rest

• Let the the project marinate

7. The love sandwich

• Give and receive feedback constructively

• Don't attack, ask questions

• "What works for you?"

• "What doesn't work for you?"

Structuur van een sandwich: positief - kritiek - positief.

Care en respect.

8. The fake breakthrough

• A small, often misleading, success

• It seems like the final answer, but it isn't

• The small success will lead to the solution

• Still celebrate the small success

Toch de fake breakthrough vieren, want deze leidt vaak naar de oplossing.

9. Revisit notes

• Look back at your research and early ideas

• Think back to the first phases

10. Know when you’re done

• Recognizing when the project has reached its final, complete form

Some tips

• Experiment with new combinations

• Enjoy the process; Its okay when something goes wrong

• Let your inner child come out

Toen je een kind was dacht je anders.

Put the 10 acts in the right order

1

The confusion -> Take a breather ->

2

The hunch -> Talk about it ->

3

Revisit notes -> Know when you're done

4

The love sandwich -> The fake breakthrough ->

5

The sponge -> The build -> 

Fill in the blanks

In this act you think you have your final solution, but it is a misleading small success: The fake breakthrough. When you're hitting a struggle, you're likely to be in this act: The confusion. And when you recognize that your project reached its final form, you're in this act: Know when you're done.

The fake breakthrough

The confusion

Know when you're done

The sponge

The hunch

Revisit notes

The build

The love sandwich

Inspiration

What are you supposed to do during act 3

"the sponge"?

A

You're cleaning

B

You're gathering (new) information

C

You're only focusing on one idea

D

You're confused why it's called "the sponge"

Why is act 7 called "the love sandwich"?

A

Because it’s about how feedback is given: positive, then helpful critique, then positive again.

B

Because feedback should be delivered with care and respect, hence “love”.

C

Because during this act you should take a break, admire your work and eat a sandwich.

D

Because the creator, Tiffany Shlain, was hungry when she was writing the article.

In which act should you let your mind rest for a while?

A

Act 9 - Revisit your notes

B

Act 4 - The build

C

Act 6 - Take a breather

D

Act 3 - The sponge

In which act are you now with your Triple S project?

1

The hunch/Talk about it

2

The sponge/The build

3

The confusion/Take a breather

4

The love sandwich/The fake breakthrough

5

Revisit notes/Know when you're done

Brainstorming

• How to awaken your creativity?

• Use your inspiration sources

• Some techniques that might help...

Word snake

Word association

Word web

Mindmap

First word: Autumn

Let's make a word snake with the whole class

Break

Ik ga best wel snel door die 10 acts heen, maar ik denk toch dat het verstandig is om de break naar voren te halen.

15

m

00

s

+30 s

When you have ideas…

• Structure methods: divide your ideas into categories

• What fits best and what is feasible for your issue?

How to reach your audience?

Different strategies:

• Humor

• Touching

• Surprise

Let's play a game!

• We’ll show you two video’s of campagnes

• You decide which one is better by walking to one of the two sides of the classroom.

• If you prefer the first one, walk to the left

• If you prefer the second one, walk to the right

• Discussion time!

The first clip

The second clip

Which clip appealed to you the most?

The first clip

The second clip

Which clip appealed to you the most?

The first clip

The second clip

Which clip appealed to you the most?

Case study - Overijssel, Who Am I?

• The Overijssel academie indicates that there is a prevailing feeling that young people in Overijssel (aged 18-25) are not sufficiently aware of the history, language, and culture of Overijssel. The client wants to increase this awareness.

• You will be divided in six groups

• Each group will develop a solution with a twist

• Apply the theory and techiques to find a solution

Context - Overijssel, Who Am I?

• Young people are primarily reached through social media.

• They often want to learn about the history, language and culture of Overijssel, but not in a forced way.

• They're often enthusiastic about festivals, games, and hikes

• Information should be presented in an engaging way.

The groups

Tutors mogen zelf weten bij welk groepje ze aansluiten.

The groups

Group 1 and 4: Think of a way to reach young people in Overijssel in an emotional way.

Group 2 and 5: Think of a way to reach young people in Overijssel in a humorous way.

Group 3 and 6: Think of a way to reach young people in Overijssel in a surprising way.

Alle informatie: https://www.canva.com/design/DAG3Yc8LTmw/K0hHZpbHQlQrPgP1ua7n1g/edit?utm_content=DAG3Yc8LTmw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton.

Write your ideas down (ex. Group 1:"your idea")

Did you learn new things?

I learned

a lot!

Not a lot of

new information

Do you think the workshop was interactive? enough?

Yes!

No, too much theory

Rate the workshop in general

Thank you!