Business Lesson 3 - Competitor Analysis 9R

• Computing
• Lower Secondary (Key Stage 3)

Learning objectives

Conquer - Know what a competitor analysis is

Aspire Higher - complete a competitor analysis 

1) Why is selling things other competitors don't sell a good thing?

2) What might happen if another competitor sells the same things that you do

What is a competitor?

1. A business selling computers
2. A business selling things that you sell
3. A business selling things you don't sell
4. A business that has reviews

Competitors

Direct competitors sell the same product or service as you.

Competitor analysis

Researching one of your competitors to analyse its products, sales, and marketing. 

Competitor analysis is important because:

1) you can find out what they sell

2) You can find out what they don't sell

3) You can find out how much they sell products for

Competitor analysis

Secondary research is data that already exists and has been collected by someone else.

We will use:

Competitor websites

review sites

You are going to start a business customizing trainers

You need to do a competitor analysis on 2 other businesses that  are direct competitors.

We will look at these two competitors and complete the analysis on your teams document

https://killercrepcustomz.co.uk/

https://shoespa.co.uk/custom-shoe/

What is a competitor analysis?

1. Researching to analyse a businesses products
2. A business selling things that you sell
3. A business selling things you don't sell
4. Looking for business reviews on the internet