The Trade Show
promoting your company at:
The Trade Show
promoting your company at:
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During this project you will:
research the corporate identity of your company and possible benefits/ opportunities for future interns
learn useful vocabulary around trade shows/ fairs
Assignments
write an email to confirm a reservation
design a promotional flyer for your company stand
The assignment ' mingle with the crowd' is optional, due to possible time limits.
Your company has decided to participate in a trade show:
an exhibition at which businesses in a particular industry promote their products and services.
Trade shows are an important resource for growing a business by meeting new vendors, finding great new products and exchanging ideas and knowledge with peers and potential clients. You offer to help out.
Introduction
All the assignments from this lesson series are based on the idea that the student is helping out the selected company to prepare for a trade show/ fair.
At the trade show
What does a trade show look like?
booth(s)
vendors / suppliers
potential customers
latest trends, designs & inovations
place for networking/ making new connections
--> watch a short video about a furniture trade show
Reflect and check wether the students have researched the corporate identity and if they understand what exactly attracts interns to a company.
They will use the corporate identity to create a theme for the flyer. The internship opportunities are another part of the flyer.
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This lesson
Research:
To create the flyer in lesson 3, students need to research the corporate identity of their selected company,
This flyer will also address internship opportunities and will serve to promote internships, as well as the brand itself.
Corporate identity
(=huisstijl)
logos, colour scheme, shapes, fonts, style, illustrations etc..
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Worksheet
TRANSLATE:
Hand out the worksheets and let the students translate the highlighted words on the right.
Ask students to write down what they like best about each vacancy.
Which of the 3 vacancies appeals most to you?
1: VAN ONS (websites/ apps/ online shops)
2: MAKERS OF SUSTAINABLE SPACES (designs)
3: TBWA (designs)
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Evaluation
Compare the three intern vacancies to eachother.
Which one appeals to you the most? Why is that?
What type of things would attract possible future interns? What kind of information are interns usually looking for?
next class: useful vocabulary and writing an email
Reflect and check wether the students have researched the corporate identity and if they understand what exactly attracts interns to a company.
They will use the corporate identity to create a theme for the flyer. The internship opportunities are another part of the flyer.
Deze slide heeft geen instructies