To The Extreme- Watching A

• newEditor
• Engels
• Middelbare school
• havo
• Leerjaar 3

WELKOM KLAS ...!

lesson goals

I know in what ways video editing can affect how the message of an advertisement comes across.

 I know words that are related to extreme circumstances and taking risks, and I can use them correctly.

Chapter 4: To the extreme

What: Write down in English as many things as you can think of that can be extreme or done in an extreme way. 

Example: Extreme sports

Why: Let's see what we already know about extreme things

Done: Write down what extreme things you do/have done?

Write down as many things as you can think of in English that could be considered extreme

Chapter 4: To the Extreme

Goals of this theme:

• You can talk about extreme circumstances and taking risks

• You can give instructions, advice and warnings

• You can use encouraging and reassuring words in conversations

• You can use modals, negations and quantifiers correctly

• You can use prepositions correctly 

Advertising and editing 

Framing

Video creators can consciously create a certain atmosphere and feeling to make their message more convincing: happy, sad,threatening or hopeful,for example. This is what we call framing. The building blocks below show you how someone can use framing in a video.

Framing

Building blocks:

– Camera shots: how is it filmed and in what way?

– Light: sunny, bright colours, dark

– Sound: music, sound effects, upbeat, gloomy

– Text: voice-over, presentation, interview

-  Editing: speed at which images follow each other; omitting or emphasising images

Framing

– editing colours, so that people and products look more attractive.

– using music that gives the viewer the desired feeling.

– adding sound effects to draw attention to specific details.

– slowing down or speeding up images.

– combining images in a way that they are related in some way.

Rhetorical devices or Literary devices.

Examples: 

Analogy: A comparison between two things to explain or clarify an idea.

Example: "Life is like a journey; sometimes the road is smooth, and sometimes it's bumpy."

Rhetorical question: A question asked to make a point rather than to get an answer.

Example: "Isn’t it obvious we need to act now?"

Inclusive language: Words and phrases that make everyone feel included and respected, avoiding bias or exclusion.

Example: Instead of "fireman," using "firefighter" to include people of all genders.

Would you like examples of how to use these in your writing or conversation?

Now 

Watch the advertisement  Write down three editing tricks the editor has used to get the message across. Use the strategy.

Stepping stones online 

Persuasive Techniques

Appeal to emotion

Bandwagon effect

The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override

Testimonial - Celebrity Endorsement

a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people

Association

an idea, image, feeling, etc., suggested by or connected with something other than itself; an accompanying thought, emotion, or the like; an overtone or connotation:

Association

Problem and  Benefit

QUIZ TIME

Time to join the Lesson Up

A

Appeal to emotion

B

Bandwagon

C

Problem/benefit

D

Association

A

Appeal to emotion

B

Bandwagon

C

Problem/benefit

D

Association

A

Appeal to emotion

B

Testimonial

C

Problem/benefit

D

Association

A

Appeal to emotion

B

Bandwagon

C

Problem/benefit

D

Association

A

Appeal to emotion

B

Testimonial

C

Association

D

Bandwagon

Now 

Stepping stones 

Theme words  B

Ex. 12- 15