Adverts
Adverts
What makes them persuade us?
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Adverts
What makes them persuade us?
Rule of 3
The good, the bad and the ugly
Stop, look and listen
Snap, crackle and pop
Stop, drop and roll
Use of capitals
Imperative
Language
Give some examples of the imperative (tell someone to do something).
Superlative
Superlative
Adjective to describe the best, worst, least or most of something
The cheapest car around
The best value for money
The lowest price
Alliteration
Words beginning with the same sound
Best Buy
Dunkin Donuts
Rhetorical question
This is a question where no answer is needed.
Do you want to win a £1, 000,000?
Tired of slow broadband?
Why don't you try our new Bestie Burger?
The Target Audience
Adverts have different target audiences in mind.
Young?
Older?
Gender?
Interests?
Socio-economic status - how rich a person might be? What is affordable?
Personality - daring, adventurous, confident, quiet, introverted, extroverted?
Values - family, friends, the environment, culture, power, designer clothes, fancy car, house?
What type of personality is this advert targeting?
What type of personality is this advert targeting?
Pick a car advert
Describe what techniques the advert uses.
Create a car advert
Create a car advert.
Insert an image of your dream car.
Add text to help persuade your target audience to buy it.
Use the techniques you have learned about today.
Use the padlet platform to post comments and contributions about your the groups adverts
Focus on the target audience and language & layout features used in the ads
Make sure you include an image of your advert
Group Discussion