Mission and values
Most organisations today set out two statements that guide their actions, these are:
• A mission statement setting out the purpose of the organisation, usually in one of a small number of sentences. It needs to be clear to communicate the key purpose of the organisation to all stakeholders. So clear communication.
• A values statement setting out the core values of the organisation and what it believes in. these values should shape all of the relationships between members of the organisation and other stakeholders. So what for company is it.