Lesson 5 in 1.1 in 2022-23 FINAL

• Communicatie
• HBO
• Studiejaar 1

Descent:  lesson 5

Preparations before today

Submit draft version of the (final) press release on Teams before next lesson. (required)

Write your name in the title of the press release

Highlight one (1)  paragraph for expert feedback

Watch this video about How to Write a Press Release: https://www.youtube.com/watch?v=RlPCeSHMlYc. (required)

Watch video in last sheet in LessonUp lesson 4 about How to Write A Press Release 2 (required)

Read the theory in your book for unit 22 on pages 102-103 followed by the practice exercises on pages 104-105. (Past perfect simple and continuous) (recommended) 

Learning goals

Students

1. identify knowledge gaps by checking their knowledge of previously learned material  

2. hone their press release writing skills by completing exercises 

3. acquire new language/communication skills

Today

• Information about what and how to submit your final portfolio into Gradework, using the template (form) on Moodle.
• Improve your press release writing skills by completing practical exercises and acquiring new language/communication skills.
• Analyse press release headlines

Show students portfolio format on TEAMS

in SHL

1. Knowledge check (all previous web lectures)

2. Practical exercises for writing a press release

3. English exercises

4. Press release Q&A

TM:  Take note (!)         1/2

Format Final Portfolio Requirements

TM TASK:

  Go to Moodle / Project Onboarding / Engels / Lessen/Workshops- Begeleiding & Hulp / Requirements Final Portfolio

Open the document:  Portfolio Requirements English 1.1

Read the document:  Portfolio Requirements English 1.1

Any questions?  Ask me now or forever hold your peace.

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

TM Take note (!)     2/2

REQUIRED format (template) to upload final portfolio

TM TASK

  Go to Moodle / Project Onboarding / Engels / Lessen/Workshops- Begeleiding & Hulp / Requirements Final Portfolio

Open the document: Required format (template) Portfolio English 1.1

Read the document: Required format (template) Portfolio English 1.1

Any questions? Ask me now or forever hold your peace.

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

1. EXPLAIN TO STUDENTS THAT TEACHERS HAVE MADE A READY-MADE TABLE OF CONTENT.

2. STUDENTS NEED TO PRACTICE COPY & PASTING THEIR FINISHED WORK INTO THIS TEMPLATE.

3. STRESS TO THEM THAT THEY HAVE TO refresh THE TABLE OF CONTENT EVERYTIME THEY PASTE THEIR FINISHED WORK (ASSIGNMENTS 1 - 3) INTO THIS READY-MADE TEMPLATE.

TM - Upload into Gradework

Deadlines

Chance 1:    2 November

Chance 2:    6 December

TM - Problemen met Gradework?

Als er problemen optreden in Gradework bij het uploaden van de producten, volg dan deze stappen.

• Maak een screenshot van de technische problemen die zich voordoen.

• Mail het screenshot samen met de documenten die u probeert in te dienen naar [e-mail].

• Doe dit voor of uiterlijk 15 minuten na de deadline.

• Als de bestanden te groot zijn, verstuur de documenten dan via We-Transfer.

Heb je nog andere vragen over Gradework, neem contact op met [e-mail].

Wij zullen jezo snel mogelijk helpen.

Students have already received an email about this.

This Gradework information is also covered in the Learning Coach sessions.

However, it bears repeating in our English lesson.

TME:  Take note (!)         1/2

Format Final Portfolio Requirements

TME TASK:

  Go to Moodle / Project Onboarding / Engels / Lessons/Workshops- Guidance  and Help / Requirements Final Portfolio

Open the document:  Portfolio Requirements English 1.1

Read the document:  Portfolio Requirements English 1.1

Any questions?  Ask me now or forever hold your peace.

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

TME Take note (!)     2/2

REQUIRED format (template) to upload final portfolio

TME TASK 

 Go to Moodle / Project Onboarding / Engels / Lessons/Workshops- Guidance & Help / Requirements Final Portfolio

Open the document: Required format (template) Portfolio English 1.1

Read the document: Required format (template) Portfolio English 1.1

Any questions? Ask me now or forever hold your peace.

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

1.  EXPLAIN TO STUDENTS THAT TEACHERS HAVE MADE A READY-MADE TABLE OF CONTENT.

2.  STUDENTS NEED TO PRACTICE COPY & PASTING THEIR FINISHED WORK INTO THIS TEMPLATE.

3. STRESS TO THEM THAT THEY HAVE TO refresh THE TABLE OF CONTENT EVERYTIME THEY PASTE THEIR FINISHED WORK (ASSIGNMENTS 1 - 3) INTO THIS READY-MADE TEMPLATE.

TME - Upload into Gradework

Deadlines

Chance 1:    2 November

Chance 2:    6 December

TME - Problems with Gradework?

If problems occur in Gradework when submitting the products, follow these steps.

 

- Make a screenshot of the technical problems that occur.

- Mail the screenshot as well as the documents you are trying to submit to [e-mail].

- Do this before or no later than 15 minutes after the deadline.

- If the files are too large, send the documents via We-Transfer.

If you have any other questions about Gradework, please contact [e-mail]. We will help you as soon as possible.

Students have already received an email about this.

This Gradework information is also covered in the Learning Coach sessions.

However, it bears repeating in our English lesson.

Grammar review (book) module 5: page 116-117

Students who do not yet have the book can go to Moodle / English / MGL Scans and find this screenshot.

You can manage this as you see fit.

1. Have them read the assignment.

2. Do the assignment.

3. Give them 15 minutes (?)

4. Then they take the Kahoot where they will see the answers.

In class

Go to your book and do assignment 4 'Treasure Island' on p. 117:

"Grammar review module 5, page 117"

create.kahoot.it

Answers Book ex. 4 page 117

1. has uncovered

2. did not stay

3. had met

4. would get up/used to get up

Answers Book ex. 4 page 117

5. had been enjoying

6. lies

7. has ever been

8. was beating

9.  has got

Answers Book ex. 4 page 117

10. has always stimulated

11. is still doing/still does

12. have adapted

13. have been

14. is working

Funnel writing

Just a reminder for the kiddies about the order or information required in the structure of a press release.

Press Release format in a nutshell 1/2 

• Logo
• Add: For Immediate Release
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release(see example) 
• An enticing first sentence of 1st paragraph
• Body copy containing the announcement details – the who, what, when, where, why and how

Press Release format in a nutshell 2/2

• Paragraphs to Add Information (Source/Essentials)
• Direct quotes from important people 
• Contact Information (contact person, website address)
  
• Company Description at Bottom with all company contact details (Boiler plate)
• Add "###" at the End

Analyse a press release

Go to Moodle / English / Course materials

Lesson 5:  Example press release to analyze

Work in small groups of 3 - you have 10 minutes to analyze this press release

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.

WHO (par. 1)
Who issues the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event
take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place
(day, date, time)?

HOW (par. 1)
How is up-and-coming startup talent
celebrated and Startup Summer 2019
kicked off?

1. By joining Startup Colorado
2. By organising a party

HOW (par 1)
How is the event made especially
interesting to join?

1. By involving the local entrepreneurial community
2. By kicking off Startup Summer simultaneously

Why are Boulder, Denver
and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Par. 1

Par. 2 & 3

What is the function of par. 4
(starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado (CTA)
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

About headlines 

Use the active tense: so for example 'opens', not opened, opening

The first letter of each key word should be capitalized.  

 Use capital letters for: nouns, verbs, adjectives, adverbs

Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

Conjunctions are linking words, such as 'and', 'because', 'then', 'however', that help your reader follow your train of thought, or see the connection or relationship between ideas and arguments.

Conjunctions can also add clarity to your writing, especially an argument or essay.

Your opinion?

😒🙁😐🙂😃

It was an example of a good press release headline

The headline incorporates a figure (95%) that show why the news is significant and demonstrates that the campaign was successful.

What do you think of this one?

Heinz Is Searching for its First-Ever ‘Head Burger Artist’

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 

‘Head Burger Artist’

raise curiosity.

Man Bites Dog

What do you think 

of this one?

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value.

The unusual use of  the words  Man Bites Dog helps to capture the attention of the audience.

It is unusual because it goes against the grain of what we normally expect.  Namely, Dog Bites Man.

What would be your press release headline?

Your Headline

Next task

1. Provide each other with feedback using the Feedback Form on Moodle.
2. Apply the feedback to your own press release and upload into Teams
3. Take 20 minutes

Written Assignment 3

Look at the peer feedback and Upload your press release into teams in the folder:  Upload your final press release HERE

Our final lesson 6 will be used as a consultancy feedback session.

Are you feeling confident in writing the press release?

Yes

No

Somewhat

NEXT CLASS

Dedicated to consultancy, questions, feedback