Week 3 - 4.02 - Expanding around the world

• Engels
• MBO
• Studiejaar 1

Week 3

Expanding around the world

Lesson build-up

1. Introduction - open questions & discussion

2. Pre-teaching words

3. Reading & Answering questions

4. Writing

Brand recognition

The ability of potential customers to recognize a company's logo, products, or services without any effort

What is your favourite global brand?

It is easier for certain types of companies, for example clothing companies, to have strong brand recognition.

Yes

No

IDK

Don't care tbh

Let's discuss:

How do brands build brand recognition?

For example, Amazon, Gucci, Porsche, etc. 

Pre-reading

Vocabulary

America (dominates) consumer goods brands.

1. overheersen
2. overschaduwen

Rather than (competing on price).

1. concurreren
2. meten

They have lost the most ground in the (middle tier).

1. middenstandaard
2. middenniveau

Haier bought the (appliance division)...

1. apparatenafdeling
2. sollicitatieafdeling

Korean brands (have emerged) on the global stage.

1. wegduiken
2. opduiken

European brands are becoming more (consistent).

1. consequent
2. geordend

DIY

1. Read the text

2. Do exercise 1

4. Do exercise 2

5. Do exercise 3

Hand in at the end of class!

Checking answers: Ex. 1

1) D.

2) A.

3) A.

4) F/T/T/T/F

 

Checking answers: Ex. 2

1) United States

2) Automotive company

3) China

4) Maytag

5) High-end kitchen appliances

6) Absolut Vodka

7) United Kingdom

8) IKEA

Hand in after class!

See you next week!