Criteria A: What is Corporate Identity

• Art and design
• Secondary Education
• Age 13

What is Corporate Identity?

Grade 7 Design

Statement of Inquiry

Communicating a brand story in various perspective, patterns, and trends

Global Context

Identities and Relationships

Key Concepts

Communication

Related Concepts

Markets and Trends

Perspectives

WALT

Understanding Corporate Branding   

WILF

Understand the process of creating a brand  

Statement of Inquiry

Communicating a brand story in various perspective, patterns, and trends

play.kahoot.it

Where was Coca - Cola founded?

1. Atlanta
2. Washington
3. South Carolina
4. Texas

Was coca - cola (the product) initially a beverage drink?

1. Yes
2. No

The inventor (John Pemberton) sold his secret recipe to a businessman (Asa Griggs Candler). What are the ways the businessman promote coca-cola?

When other cola companies tries to copy Coca - Cola, how did Coca- Cola improve their unique identity for the world?

1. They made the unique Contour Bottle.
2. They create more posters
3. They change their logo colour.
4. They started a new company and name it Pepsi

What is Corporate Identity?

Why is it important?

Class Activity Time

Create your own logo

Make your own logo. Your logo should communicate what is unique about you or things that you are interested in.

(like mine!)

Sketch your logo with pencil drawing technique in your sketchbook (or paper).

Challenge yourself to design your logo via these apps

Canva

Assembly

Powerpoint

Paper 53

Remember!

Your logo should apply these design principles:

1. Font (Typography)
2. Size
3. Colour (Colour Theories)
4. Sufficient Space between each object 

Homework

Share 3 important points of your logo through a video.

Exit Task

In your own words, explain what is corporate identity and the various ways to promote the identity of the company.