Market Research lesson 4
Last week: Define the term USP and why its important for a product.
This week: Who are the main competition of Tesco?
Lesduur is: 60 minOnderdelen in deze les
Last week: Define the term USP and why its important for a product.
This week: Who are the main competition of Tesco?
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Learning Objective
Strengthening: Define the term market research,
Excelling: Collect and analyse data for Crumbl's competitor
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What Is Market Research?
Market research is the process of collecting and analysing information about your potential customers and competitors.
We do market research to check out a competitor's pricing, products, sales techniques and advertising.
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Match the correct competitors to each company.
Coca cola
Mcdonalds
Pepsi
Taco bell
Dr Pepper
Burger King
KFC
Dominos
Fanta
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Complete some market research
Crumbl has asked you to complete some market research for them
You are going to interview 5 people in your class.
You need to find out:
Do they buy cookies frequently?
What is their favourite flavour cookie?
What is the maximum they would pay for a cookie?
Give the students paper to complete their findings.
They will then add this to the powerpoint
Publish your research (Powerpoint) ISL
Slide title: Market research
Add your findings to your powerpoint:
What were the most popular flavours?
What prices were most common?
Are cookies a liked snack?
Success criteria
Ingredients and cost slide
Target audience slide
Unique selling point slide
Market research slide
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Competitor research ISL
Crumbl now want you to research any potential competition they may face with your new release.
Slide title: Competition
Task:
Research 3 other companies that make and sell cookies.
What are their prices
What flavours do they offer
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