Market analysis -9.1.2021

Find the difference between market analysis and industry analysis.
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Slide 1: Tekstslide
EconomieSecondary Education

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Find the difference between market analysis and industry analysis.

Slide 1 - Tekstslide

CHapter 6: Market Analysis

Slide 2 - Tekstslide

Identify the goods and services which are specialized
Analyze the marketing ethics
Discuss the guidelines used when segmenting the target market

Slide 3 - Tekstslide

Market Analysis
A market is defined by the customers for a particular product or
service. Thorough market analysis requires that you examine your market from two different perspectives. You need to identify prospective  customers and determine their buying habits.

Slide 4 - Tekstslide

Directions The first step in doing a market analysis is identification of your market. Your market is the group of people or companies who have a demand for your product and are
willing and able to buy it. In order to make the most effective and efficient appeal to
potential customers, you should divide the total market into smaller segments. You can
then appeal to the special interests or needs of one of those segments—your target market.

Slide 5 - Tekstslide

Market analysts have coined terms to refer to specific market segments. Some of these
are listed below and on the next page. For each group listed, identify three specialized
goods or services that would have a special appeal, then explain why.

Slide 6 - Tekstslide

Target group
Double income ,no kids

Slide 7 - Woordweb

Target group
1. Woofs 2. Well off , over fifty

Slide 8 - Open vraag

Situation Your company makes baked goods
for hotels, restaurants, and other service industries.  Your products include cakes, cookies,  pies, breads, and assorted sweet rolls. Business has dropped off lately and you are looking for other markets for your products.
Advertising Your Business You have the opportunity to buy television commercial time 
at a local cable station. You can choose to air your commercials during the Saturday morning 
children’s segment or during the evening news segment. The station has more viewers during the Saturday morning segment.

Slide 9 - Tekstslide

Marketing to Children Children under 12
have a big influence on what products their 
families purchase. Because of this, many people
believe it is unethical to market unhealthful 
foods that are high in sugar and fat to children.
Do you agree?
1. Would you choose to market foods high in sugar and fat content to children? 
2. Write a television news story to explain
your reasoning.

Slide 10 - Tekstslide

Answer here

Slide 11 - Woordweb

________________is the study of the market based on where customers live.
Buying charactteristics

Slide 12 - Quizvraag

Slide 13 - Link

Market segments, or subgroups of buyers who have similar characteristics.
Market segmentation is the process of grouping a market into smaller subgroups defined by specific characteristics.
The particular group of customers of interest to you is the target market.

Slide 14 - Tekstslide

What are the guidelines used when segmenting the target market?

Slide 15 - Open vraag

Customers who buy goods or services for business use make
up ____________.

Slide 16 - Woordweb

What are buying characteristics of customer?

Slide 17 - Open vraag

Give the main points of the lesson.

Slide 18 - Woordweb