4.1 One size fits all

• Engels
• MBO
• Studiejaar 1

Welcome to the lesson!

PLAN FOR TODAY:

Today we are going to talk about GLOBAL MARKETS/GLOBALIZATION (globalisiering)

How are you doing today?

Coursebook page 38

"One size fits all"

(universelle aanpak voor iedereen)

Global brands (wereldwijde merken)

are they the same everwhere you go? 

hetzelfde overal ter wereld?

MacDonalds

Have you ever been to McDonalds in Asia or America?

Any differences?

Have you ever noticed a
difference in taste when travelling
abroad?

Exercise 1 page 38

Zijn deze producten in alle landen hetzelfde (hetzelfde merk)?

cars

clothes

coffee

fast food

Will everyone want the same products in the future (no regional differences)?

1. Yes
2. No

Starbucks and Volvo in China

adjust/adapt - aanpassen

target market - doelmarkt

local preferences - lokale voorkeuren

customization - maatwerk

mass-market consumer brands -consumentenmerken voor de massamarkt

Video 3/4 page 38

Vocabulary 6A+B

page 38