KNOWLEDGE CLIP -AIDA Selling Technique

• Engels
• MBO
• Studiejaar 2

  

USING THE 

'AIDA MODEL' 

WELCOME  

TO PROMOTE YOUR BRAND TO FUTURE CUSTOMERS/ INTERNS.

4-5 min

promotional flyer

pen+paper

You're trying to attract

people who are 

searching for an internship

What is the company/ brand offering these interns?

What was your brand's 'great idea'? What problem are they trying to solve? What products/ services do they sell? What are the internship opportunities? The contact details? 

How do you 

'effectively sell' 

your brand/company 

to future interns?

I want an

internship!

TASTY FRIED

CHICKEN

"Hi there! 

I'm selling really tasty fried chicken.
You want to buy some?" 

EXAMPLE

How do you effectively sell something?

How McDonalds does it:

SELLING FRIED

CHICKEN

EXAMPLE

INTERNSHIPS

ATTENTION

INTEREST

DESIRE

ACTION

Attention/ Awareness

attract the attention of the possible interns.

Interest

raise the intern's interest by showing the advantages/ benefits of working at this company.

Desire

convince future interns that an internship at this company would be an amazing opportunity for them.

Action

persuade interns to apply for an internship and explain 

how/ where they can apply.

You should tell them about all the wonderful things you can learn here.

I know... but how 

do I first capture 

their attention?

Now you know what to do.