Intellectual Property - Rights

• Computing
• Upper Secondary (Key Stage 4)
• GCSE

Intellectual Property - Rights

What connects
these 4 pictures?

Key objective

Understand what intellectual property rights are and how they protect creative media products so you can say:

"I can explain how creators protect their work and why it matters."

All: Describe what intellectual property is and give an example.

Most: Explain how copyright, trademarks, and patents protect creative media.

Some: Evaluate why intellectual property rights are important for innovation and creativity.

It is important to make notes as you watch the video. These

could either be as a mind map, or as a bulleted list of key

information.

Drag and drop

the matching texts:

Intellectual Property (IP)

Copyright

Trademark

Patent

Creative Commons Licence

Creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.

A legal right that gives the creator of original work control over how it is used, copied, or distributed. It protects media such as music, film, and graphics.

A recognisable sign, logo, or phrase that identifies a product or business and is protected by law so others can’t use it.

Legal protection for an invention that is new, useful, and not obvious - preventing others from making or selling it without permission.

A type of copyright licence that allows people to share or use someone’s work legally, as long as they follow the rules set by the creator (such as attribution or non-commercial use).

3 minutes

Paired debate: Listening Ladder

One group will be picked to demonstrate

their conversation to the group for the question: 

"Is it ok to make a copy of your 

friend's video game?"

Partner A must argue against the idea,

Partner B must argue for the idea,

If there is a Partner C, ask questions to challenge

or build on the answer.

2 minutes each

“You said that…”

“I agree/disagree because…”

“Can you give an example of…?”

Summarise the outcomes of your discussion in a sentence:

Outcome of your
discussions

30 seconds

Scored discussion - Case Study

Case: Vanilla Ice vs. Queen & David Bowie:

• In 1990, Vanilla Ice released “Ice Ice Baby.”
• The song’s bassline was almost identical to Queen & David Bowie’s “Under Pressure.”
• He had no permission or licence to use it, which meant he was infringing copyright.
• He later settled out of court, paying a fee and giving credit to the original artists.

Use as much of the terminology you have learned today to explain the Vanilla Ice case using the most accurate media law vocabulary you can.

3 points:

Copyright, Licence, Royalty, Infringement, Intellectual Property

2 points:  

permission, law, 

protection, 

ownership

1 points:

copy, song, used, took

2 minutes each way. 5 mins total for transition.

Encourage the students to tally the amount of times "Er" or "um" or similar was used in the answer.

Get your score from your partner

Share your scores here

Application - GCSE Question

"Discuss the importance of intellectual property rights and methods of protection." (8 marks)

Answer this in your books,

Helpful structure of your answer (PEEL):

P: One reason why intellectual property rights are important is because…

E: An example of this is…

E: This shows that… or This means that…

L: As a result… / This is important because…

Try expanding on your answer where possible; try to show off as much as you can remember from how you have discussed the topics today.

Marking Scheme

8 minutes

Fill in the GCSE answer

Point:

_______ _______ rights are important because they protect _______ work from being copied or stolen without permission.

Evidence:

For example, the _______ , Designs and _______ Act (1988) protects media such as _______ , film and graphics, while the _______  Marks Act (1994) protects brand _______  and names like the Nike® swoosh.

Explain:

These laws mean _______  can control how their work is used, sold, or adapted. If someone _______  a product or song without a _______ , they are breaking the law. This protection encourages _______ because people know their _______ are valued and rewarded.

Link:

Therefore, _______ property rights benefit both individuals and the wider media _______ , supporting fairness, innovation and originality.

Hand out

Point:

Intellectual property rights are important because they protect creative work from being copied or stolen without permission.

Evidence:

For example, the Copyright, Designs and Patents Act (1988) protects media such as music, film and graphics, while the Trade Marks Act (1994) protects brand logos and names like the Nike® swoosh.

Explain:

These laws mean creators can control how their work is used, sold, or adapted. If someone copies a product or song without a licence, they are breaking the law. This protection encourages creativity because people know their ideas are valued and rewarded.

Link:

Therefore, intellectual property rights benefit both individuals and the wider media industry, supporting fairness, innovation and originality.

Model - GCSE Answer

Point:

Intellectual property rights are important because they protect creative work from being copied or stolen without permission.

Evidence:

For example, the Copyright, Designs and Patents Act (1988) protects media such as music, film and graphics, while the Trade Marks Act (1994) protects brand logos and names like the Nike® swoosh.

Explain:

These laws mean creators can control how their work is used, sold, or adapted. If someone copies a product or song without a licence, they are breaking the law. This protection encourages creativity because people know their ideas are valued and rewarded.

Link:

Therefore, intellectual property rights benefit both individuals and the wider media industry, supporting fairness, innovation and originality.

Now: Mark your work based on how much your answer aligns with the model answer, focus on terminology rather than likeness.

Point:

Intellectual property rights are important because they protect creative work from being copied or stolen without permission.

Evidence:

For example, the Copyright, Designs and Patents Act (1988) protects media such as music, film and graphics, while the Trade Marks Act (1994) protects brand logos and names like the Nike® swoosh.

Explain:

These laws mean creators can control how their work is used, sold, or adapted. If someone copies a product or song without a licence, they are breaking the law. This protection encourages creativity because people know their ideas are valued and rewarded.

Link:

Therefore, intellectual property rights benefit both individuals and the wider media industry, supporting fairness, innovation and originality.

Reflections

Share with your talk partner:

What you think you can describe with the most confidence.

Have a go at explaining it and your partner evaluating what you said.

Then, share one thing you now understand differently.

Why is it important to protect
what we make and do?

1. To prevent theft
2. To protect income
3. To establish fairness
4. To promote creativity