Learning aim B2: Feasibility measures and critical success factors

• Engels
• MBO
• Studiejaar 1

Today's learning outcome

* Factors that influence the feasibility of your event

Is your event proposal feasible ?

* PURPOSE of the event ( = WHY)

* AIM of the event (= overall goals/overarching goals)

* OBJECTIVES (= list of plans that help achieve the aims/goals)

Kerst in oud Kampen

Watch the You tube movie

What is the purpose of this event ?

Elaboration KIOK (CiOK)

• KIOK is routine, informal theatre festival because…
  
• Purpose: bringing people in the Xmas mood by performances, good atmosphere, typical Xmas treats, Xmas market
• Aims/objectives:
• Size targeted 100,000 people in two days (Sat&Sun)
• Stages for children

Elaboration KIOK (CiOK)

• Target audience: people from 5-95 from all directions
• Goals/steps:
• Scheduling the event step by step
• Contacts local theatre school
• Market vendors from all over the country
• Communication plan
• Catering

Feasibility of the event

* PURPOSE of the event ( = WHY)

* AIM of the event (= overall goals/overarching goals)

* OBJECTIVES (= list of plans that help achieve the aims/goals)

When is an event successful? Determine beforehand

number of attendees/income vs costs

Elaboration KIOK (CiOK)-2

• Budget: allocated budget approx. 75,000 euros incl. subsidies-we need to break even and hope for some profit
• Responsibilities: marketing, finance (incl subsidies), facilities, catering, communication, crowd management
  
• Programme, Website & Routing

  https://www.kerstinoudkampen.nl/programma/

Routing

Constraints

Budget

Venue

Human resources

Physical resources

Today's learning outcome

* You now know which factors can influence the feasibility of your event. These factors need to be covered in detail in your final assignment.

Group work

Determine the critical success factors for your event

(see document in Teams-Draft assignment B)