Managing the Crowd: Audience Management at Live Music Events

• Event Planning
• Higher Education (non-degree)

Managing the Crowd: Audience Management at Live Music Events

Learning Objective

At the end of the lesson, you will be able to explain the audience management process at a live music event.

Introduce the learning objective and explain how it will be achieved throughout the lesson.

What is Audience Management?

Audience management is the process of ensuring the safety and enjoyment of the audience at a live music event.

Define audience management and provide an overview of what it entails.

Why is Audience Management Important?

Audience management is important because it helps maintain a safe and enjoyable environment for everyone at the event.

Explain the importance of audience management and its impact on the success of the event.

Pre-Event Planning

Pre-event planning includes assessing the venue, determining the expected attendance, and creating an emergency response plan.

Discuss the importance of pre-event planning and the key components involved.

Entrance Management

Entrance management involves ensuring a smooth and safe entry process for attendees, including security checks and ticket scanning.

A process need to be in place, to ensure that all attendees can safely get into a venue. Is it appropriate for 10,000 people to walk single file through a single door?

Discuss the importance of entrance management and the key components involved.

Crowd Control

Crowd control involves managing the flow of people throughout the venue to prevent overcrowding and ensure safety. If there are any injuries or potential problems the event stewards will make the security aware. Security can step in and help anyone who is injured or put a stop to any crowd-based problems before they get worse.

Explain the importance of crowd control and the key strategies used to manage large crowds.

Emergency Response

Emergency response involves preparing for and responding to any potential emergencies that may arise during the event.

A fire emergency plan requires:

- A working fire detect and alarm system

-  A safe exit route for all attendance

- A fire assembly point

Discuss the importance of emergency response planning and the key components involved.

Interactive Activity: Scenario Analysis

Students will be presented with various scenarios related to audience management and will work together to identify the appropriate response.

Explain the interactive activity and provide instructions for students.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.