G10 T1 Secondary Research
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Lesduur is: 45 minOnderdelen in deze les
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A
true
B
false
C
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D
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What is secondary research?
A
It is the collection of information gathered by someone else.
B
It is the collection of information first-hand by the person or organisation doing the research.
C
It is the collection and process of making a product.
D
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What secondary research method can you remember?
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Internet
- full of information that a business can use- at social media or blogs that can give them information about what types of products are in fashion or what kind of issues are important to consumers.
- Also online newspapers and magazines, businesses
- Businesses can also do keyword searches to find out what kind of products people are looking to buy online.
Newspapers and magazines
- Businesses can use these to get information about recent trends, the economy or about the population of a region.
- Often contain up-to-date information because they are published regularly.
Books
- Businesses can often find more detailed information about a topic in books than they can in newspapers and magazines. However, the information might not be as up to date
- records of important information about customers, products or sales.
- The Marketing Department can check old records to see how markets have changed or whether profits have increased over a period of time
- but some information not available to everyone - some are company secret
Governments reports
- information about the population or economy of a country.
- important information for businesses to use in marketing, including population growth and the demographics (gender, income/salary, interests) of the population
Industry reports
These are written about a specific industry. . For example, a hotel could use a report written about the tourism industry in the UAE. This could give them important information such as how many people visit, where the visitors come from and what kind of activities visitors prefer to do in the UAE
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A _________ is an example of methods of secondary research?
A
observation.
B
internet
C
questionnaire
D
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If you were a business owner who needs to conduct (do) secondary research, which method would you choose to get more detailed information? (Bonus: Explain your answer)
A
Observation to see how customers behave in their store
B
Internet as it is full of information that a business can use for secondary research.
C
Books as they include more detailed information about a topic than newspapers and magazines.
D
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