CHAPTER-4
MEDIA
CIVICS
Sapna Singh
DLF Public School
CHAPTER-4
MEDIA
CIVICS
Sapna Singh
DLF Public School
ELO’S
TYPES OF MASS MEDIA
ROLE OF MEDIA IN A DEMOCRACY
SETTING THE AGENDA
BALANCED REPORTING
FREE MEDIA
DLF Public School
ELO
Identify the meaning of media
Identify print media and electronic media
WARM UP:
How do you usually get your news or information?
Which is your favourite TV programme?
What do you like listening to on the radio?
Which newspaper or magazine do you usually read?
Do you surf the internet and what have you found most useful about it?
Ritu Vashishtha
DLF Public School
BIG QUESTION: SE NO 4.1
DLF Public School
Look at the collage on the left and list six various kinds of media that you see
MEANS OF COMMUNICATION
Ritu Vashishtha
DLF Public School
Ritu Vashishtha
DLF Public School
Success Criteria
ELO
Identify print media and electronic media.
-Identify the relation between Media and Technology.
-Use of electronic media such as TV and radio(Satellites).
TYPES OF MEDIA:
PRINT: Newspaper, articles, magazine, advertisements
ELECTRONIC: Radio, T.V, INTERNET, SOCIAL NETWOKING
WHEN THE INFORMATION REACHES TO LARGE NUMBER OF PEOPLE AT THE SAME TIME, IT IS CALLED MASS COMMUNICATION.
Ritu Vashishtha
DLF Public School
Types of mass media
Print media electronic media
Newspapers tv
Magazines radio
Journals internet
cinema
Sapna Singh
DLF Public School
Obejective of Media
the media ‘sets the agenda’ through influencing our perception of issues worth devoting time and attention to, and issues that are neglected or overridden.
ELO
Balanced Media:
Identify the role of media in creating awareness among the masses.
State the meaning of balanced media.
State the effect of TV or other media in influencing its audience.
Success Criteria
Setting the agenda
The media decides which stories to
focus on
The media decides which issues need
to be brought to our attention
Tries to shape OUR OPINION ON
IMPORTANT ISSUES OR INFLUENCES US
TO ACT ON THEM
Sapna Singh
DLF Public School
Ans: pointers
Changing technology, or machines, and making technology more modern, helps media to reach more people.
It also improves the quality of sound and the images that you see. But technology does more than this.
It also changes the ways in which we think about our lives. For example, today it is quite difficult for us to think of our lives without television. Television has enabled us to think of ourselves as members of a larger global world.
ROLE OF BUSINESS HOUSES
the role of big business in the media coverage of events — the way ‘news’ is selected for coverage, and the explicit/ implicit dimensions of that coverage. We use two fictitious news reports to demonstrate that there is seldom just one version of a story or an event.
Role of media in a democracy
It provides news
It provide platform for discussing important events
Educate people
Highlights problems faced by citizens
Helps citizens to understand how government works
Inform people about new laws, policies or programmes
launched by the government
Platform for citizens to raise their concerns
Sapna Singh
DLF Public School
RECAP DATE:
S.NO.:
q1. Which of the following can be classified under media?
Playing songs on the radio
Watching news on internet
All of these
Attending a phone call from a friend
Q2. which of these can be classified under mass media?
Internet
Radio run by students for their school
Community newspaper
television
Sapna Singh , DLF Public School
THINK LINE
Q-WHAT ROLE DOES THE MEDIA PLAY IN THE LIFE OF AN ILLITERATE PERSON
Sapna Singh
DLF Public School
Question Time
Do you think it is important to know both sides of the story while reading a newspaper report? Why?
Balanced reporting
QUESTION A GOVERNMENT’S ACTIONS.
GATHER SUPPORT FOR OR AGAINST A PARTICULAR CAUSE
TAKE UP AN IMPORTANT ISSUE WITH THE GOVERNMENT
A BALANCED REPORT IS ONE WHICH IS NOT ONE-SIDED , IT PUT FORWAD ALL THE FACTS AND POINTS OF VIEW ABOUT A PARTICULAR EVENT OR ISSUE. IT LET READERS DECIDE WHERE THEY STAND ON AN EVENT OR ISSUE.
Sapna Singh
DLF Public School
Free media
For balanced reporting , it is important that the media should not be controlled or influenced by anyone in any way.
Governmental control: constitution does not specifically guarantee freedom of the press, but article 19(a)ensure that media has the right to express views, but government can impose restrictions on press if it feels a particular report may disrupt peace , pose the threat to national security or influence court cases.
Ritu Vashishtha
DLF Public School
Free media
Censorship- the government can prevent some news items, songs, books, magazines, or movies from being broadcast or published.
Control of business houses: to run channels , buy equipments like-cameras or satellites needs lot of money. Which is provided by big business houses , so they also control the stories to be published of covered.
Ritu Vashishtha
DLF Public School
Think line
Q. do you think the government should censor or control the media? Why?
Ritu Vashishtha
DLF Public School
Press council
The government has laid down laws and codes of conduct which the media has to abide by.
In 1966 to monitor the press, ensuring the freedom of press, and also to hear complaints against the media by the public.
Ritu Vashishtha
DLF Public School
Homefun
1. Why might digital media be both an opportunity and a challenge for spreading news, especially when compared to more traditional forms like newspapers? 3 each
2.How does technology make it easier for people to access news from around the world? 2
3. How can the inclusion of facts, expert opinions, and different perspectives in media help promote critical thinking among readers and viewers? Why is this important for a healthy society? 3+1
4. A news channel consistently covers topics such as celebrity events and luxury lifestyles, dedicating limited time to significant issues like environmental crises or unemployment.
A.What impact does this choice have on public awareness and priorities? 1
b.How can a citizen critically evaluate such media behavior to stay informed about important societal issues? 1
5. Thinkline: WHAT ROLE DOES THE MEDIA PLAY IN THE LIFE OF AN ILLITERATE PERSON? 2M
Home fun
q6. Bring cut outs of stories carried by two different newspapers or any one important issue. Read the stories and answer the following questions
Are the stories balanced?
Are the stories different? Or do they make the same point?
The stories have been written from whose point of view?
Is there any information that any of the newspapers has left out? If yes, why do you think that is?
Ritu Vashishtha
DLF Public School
Ritu Vashishtha
DLF Public School
Thank You