Lesson on Advertising 4-06

• Engels
• Middelbare school
• havo
• Leerjaar 3

HA31

Good morning! Make sure you are ready to get started ! 

Take out your ipad.

Advertising and editing 

Framing

Video creators can consciously create a certain atmosphere and feeling to make their message more convincing: happy, sad,threatening or hopeful,for example. This is what we call framing. The building blocks below show you how someone can use framing in a video.

Framing

Building blocks:

– Camera shots: how is it filmed and in what way?

– Light: sunny, bright colours, dark

– Sound: music, sound effects, upbeat, gloomy

– Text: voice-over, presentation, interview

-  Editing: speed at which images follow each other; omitting or emphasising images

Framing

– editing colours, so that people and products look more attractive.

– using music that gives the viewer the desired feeling.

– adding sound effects to draw attention to specific details.

– slowing down or speeding up images.

– combining images in a way that they are related in some way.

Now 

Watch the advertisement  Write down three editing tricks the editor has used to get the message across. Use the strategy.

Stepping stones online 

bright colours, you see everything very clear, images slowing down or speeding up, combination of clips, all of really extreme activities

Persuasive Techniques

Analogy, rhetorical question, inclusive language etc...

Appeal to emotion

Bandwagon effect

The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override

Testimonial - Celebrity Endorsement

a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people

Association

an idea, image, feeling, etc., suggested by or connected with something other than itself; an accompanying thought, emotion, or the like; an overtone or connotation:

Association

Problem and  Benefit

QUIZ TIME

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

Theme words quizlet live for 6 minutes 

quizlet.com

Now 

Stepping stones planner 

Prepare for the test:

Chapter 4:

- vocab

- grammar

- stones

- irregular verbs