English 1.1 lesson 4

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Slide 1: Tekstslide
EnglishHBOStudiejaar 1

In deze les zitten 43 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

Slide 1 - Tekstslide

- Feedback on assignment 2, version 1
- Insight in words (vocabulary) to use
- Grammar practise

Slide 2 - Tekstslide

peer feedback
  • Team up with someone who has done as much work as you
  • Compare how you filled in assignment 2
  • Are there any differences that you do not understand? Ask someone else! (or your teacher)
  • Can you pay your classmate a compliment?
  • Can you give your classmate a tip?

Slide 3 - Tekstslide

Which words do you use in a press release?

Slide 4 - Tekstslide

Do you understand this proverb?
Honesty is the best policy

Slide 5 - Tekstslide

Discuss together
Consider this case
  • You are adding an extra tour to your travel package for young families. Instead of only a trip to the zoo and a visit to the circus, you are now also offering a day at an amusement park.
  • You will announce this in a news item for two travel magazines.
  • You have read somewhere that a popular word in press releases is "eagerly anticipated"
  • Do you think that is appropriate for this bit of news?

Slide 6 - Tekstslide

Is "eagerly anticipated" an appropriate term for the extra tour for the family package?

Slide 7 - Poll

It is higly unlikely that any potential traveler was eagerly anticipating an extra tour. They may appreciate it, certainly, but remember: honesty is the best policy.
Do not claim things that are patently untrue.

Slide 8 - Tekstslide

Why should you only make claims in a press release that are true?
Journalists will not believe you, and will not appreciate your trying to fool them.
Your mother has taught you not to lie.

Slide 9 - Quizvraag

A better word
  • A reminder: adding an extra tour to travel package for young families. First: trip to the zoo + visit to the circus. Added: a day at an amusement park.
  • What would be good words to describe this bit of news?
  • Remember: it must be good enough to interest your prospective customers!
  • Discuss in your groups

Slide 10 - Tekstslide

Your word(s) to desribe this news

Slide 11 - Woordweb

No correct answer
Note that there is no correct answer to the previous question. The 'best' word to use depends on:
- topic
- news medium
- target group
- style of the writer

Slide 12 - Tekstslide

Which verbs are synonyms for "introduce"?
present, launch, unveil
launch, berth, fasten
make, present, loosen
present, give, offer

Slide 13 - Quizvraag

introduce, present, launch, unveil

useful vocabulary!

Slide 14 - Tekstslide

Internal jargon
Generally understood usage

Slide 15 - Sleepvraag

No jargon
Your message must be understood by the reader you target

Slide 16 - Tekstslide

How do you think you will come across if you use war analogies like "taking over" and "dominating"?
it's a new product, so you claim too much
you will come across as very confident
I don't know, really

Slide 17 - Poll

Only claim what you can live up to if you want to be more than a one trick pony!

Slide 18 - Tekstslide

End of the day, who do you write your press release for?
the journalists
your boss
the reader

Slide 19 - Quizvraag

Think about your audience and put yourself in their shoes. How does your news announcement make someone who might not be familiar with your company think or feel?

Slide 20 - Tekstslide

 Think of people you interact with in life. Do you like hanging out with people who talk about themselves all the time? The likelihood is you don’t. And neither will your audience. Avoid releases that take a constant first person, “I” perspective. (For example, Company X achieves X. Company X wins X, Company X is pleased to announce X.)

Instead, consider what the announcement means to the audience. Of course, a first-person perspective is unavoidable and necessary at times, but consider how your audience can benefit or be impacted by the news and use more inclusive language.

Slide 21 - Tekstslide

Your opinion on this headline, please:
Ucommune’s Shenyang Project Achieves 98.22% Occupancy Rate in Less Than 9 Months via Asset-Light Model. 

Slide 22 - Tekstslide

Your opinion?

Slide 23 - Poll

It was an example of a good press release headline
The headline incorporates figures (98.22% - 9 months) that show why the news is significant and demonstrates why the brand is a leading name in the office space industry.

Slide 24 - Tekstslide

What do you think of this one?
Sophie’s Bionutrients Unveils The World’s First Plant-Based Burger Patty Made From Microalgae.

Slide 25 - Tekstslide

What is your opinion?

Slide 26 - Poll

Another good headline
The headline shows a clear news value – the use of  the words “world’s first” helps to capture the attention of the audience and so does the novel concept of developing burger patties from microalgae.

This press release garnered more than 65,000 views and was reported by relevant media outlets.

Slide 27 - Tekstslide

From buzz word to killer word
For example: "revolutionary" 
Instead, explain WHY it may be revolutionary: for example: "cheaper/faster/stronger/more versatile...."
Let your customers decide whether it is revolutionary or not.

Oh, and do not forget to mention ..."than": faster than, etc.
What a claim to make!

Slide 28 - Tekstslide

What do you think of the word "award winning"?
Not informative: it is better to say which award was won.
Share your successes, however minor!

Slide 29 - Quizvraag

What do you think of "dynamic"?
Not informative: explain WHY it is dynamic
Sounds hip and happening

Slide 30 - Quizvraag

Is it wise to offer "solutions"?
As in "the solution to your problem".
Yes, obviously: nobody likes problems
Only if you explain what problem you will solve

Slide 31 - Quizvraag

Reading material
At home: read the information on the next slide

Slide 32 - Tekstslide

Slide 33 - Link

Quiz on the tenses
Note: do not use contractions
Only use capital letters where needed

Slide 34 - Tekstslide

So far, there .....(be) no bidders yet for the car I put up for sale.

Slide 35 - Open vraag

............(you+go) to Saint Tropez with your parents this summer?

Slide 36 - Open vraag

Did you know that King Henry VIII ......(marry) four times?

Slide 37 - Open vraag

.....(you + visit) your parents recently? I think I spot those lovely biscuits your father always bakes.

Slide 38 - Open vraag

What .....(you+do) all morning? Honestly, nothing seems to be finished.

Slide 39 - Open vraag

.....(I+ not + finish) reading the book that you lent me, but I do like it very much.

Slide 40 - Open vraag

If these grammar questions did not go well, you have to revise chapters 23 &24!

Slide 41 - Tekstslide

  • If necessary, revise assignment 2 based on today's feedback. 
  • Read the blog ( see link in this LessonUp)
  • Watch the web lecture (next slide)
  • Write & bring the draft of your press release (assignment 3)
  • Study unit 25 and do the progress test of MyGrammarLab

Slide 42 - Tekstslide

Slide 43 - Link