Think of people you interact with in life. Do you like hanging out with people who talk about themselves all the time? The likelihood is you don’t. And neither will your audience. Avoid releases that take a constant first person, “I” perspective. (For example, Company X achieves X. Company X wins X, Company X is pleased to announce X.)
Instead, consider what the announcement means to the audience. Of course, a first-person perspective is unavoidable and necessary at times, but consider how your audience can benefit or be impacted by the news and use more inclusive language.