Market Research - lesson 2 qualitative and quantitative research and marketing strategies

What are we going to learn today?

FIRST: Repeat main points lesson 1 of last week.

1.3 => Qualitative and quantitative research

1.4 => Marketing strategies and activities



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Slide 1: Tekstslide
BTECMBOStudiejaar 3

In deze les zitten 20 slides, met interactieve quizzen, tekstslides en 1 video.

time-iconLesduur is: 50 min

Onderdelen in deze les

What are we going to learn today?

FIRST: Repeat main points lesson 1 of last week.

1.3 => Qualitative and quantitative research

1.4 => Marketing strategies and activities



Slide 1 - Tekstslide

Let's see what we remember...

Slide 2 - Tekstslide

The best definition of market research is...
A
trying to find some information
B
systematic gathering, recording and analysis of data
C
looking at how to improve the market
D
consistent calling of customers

Slide 3 - Quizvraag

What are examples of problems related to marketing?

Slide 4 - Open vraag

What is primary research?

Slide 5 - Woordweb

Primary research: information that an organisation collects from its own research efforts. This is the collection of new information for a specific purpose.


Slide 6 - Tekstslide

Tell your neighbour about the 7 different types of PRIMARY MARKET RESEARCH.

Slide 7 - Tekstslide

Types of primary research methods are:

1. Observation: watching some type of behaviour.

2. Experimentation: finding out what happens after taking an action, or changing something.

3. Surveys: using a questionnaire.

4. E-Market research: questionnaires via websites

5. Focus groups: small group of actual or potential customers brought together to discuss a product.

6. Panels: a survey conducted over an extended period of time with the same group.

7. Field trials & piloting: testing a new product or service in the market before launching it. How do customers respond to product?


Slide 8 - Tekstslide

What are the 6 criteria you should keep in mind when choosing the best type of primary research?

Slide 9 - Open vraag

Secondary research is ….
A
not necessary if you're going to do primary research
B
Always very expensive to buy
C
using existing info rather than finding new info
D
the collection of new information

Slide 10 - Quizvraag

There are two main sources of secondary research. They are..
A
accuracy & time
B
fitness for purpose & validity
C
computers & reports
D
Internal & external sources

Slide 11 - Quizvraag

What types of internal sources exist?

Slide 12 - Woordweb

What external types of sources exist?

Slide 13 - Woordweb

Data mining = searching for data to identify patterns and trends and to creater meaning from the data.


IT-applications can be used to:

1. store information

2. organise information

3. retrieve data

4. report data

Slide 14 - Tekstslide

You are going to watch a video about qualitative and quantitative research. Please listen carefully and take notes.

Slide 15 - Tekstslide

Slide 16 - Video

What have you learned from watching the video?
What have you learned from watching this video?

Slide 17 - Tekstslide

What is triangulation?
A
researching the same issue using different methods
B
researching different topics with methods
C
getting internal information from EPOS

Slide 18 - Quizvraag

Read pages 248 - 249:

1.3 Qualitative and quantitative research

1.4 Marketing strategies and activities


Pairwork: Summarize the information you have just read and write them down in your notes.

Slide 19 - Tekstslide

Save your notes for tomorrow

Please make sure you have saved your notes so that you can upload them after tomorrow's class.

You have to upload them in Moodle - unit 10 - classes - week 2 - 3.. upload your notes here.

Slide 20 - Tekstslide