Sportswashing: Unraveling the Hidden Agenda Behind Sports Sponsorships

Sportswashing: Unraveling the Hidden Agenda Behind Sports Sponsorships

Learning Objective

At the end of the lesson, you will be able to define sportswashing, understand its historical context, analyze relevant case studies, and engage in critical discussions.

Clearly state the objective of the lesson to provide a clear focus for the students.

What do you already know about sportswashing?

Slide 1: Introduction

Definition of Sportswashing

Introduce the concept of sportswashing and explain that it refers to the practice of using sports sponsorships and events to improve the reputation of individuals, organizations, or countries.

Slide 2: Historical Context

Origins and Evolution of Sportswashing

Explore the historical context by discussing the origins of sportswashing and how it has evolved over time. Highlight key examples or events.

Slide 3: Case Study 1

Sportswashing in Action: Qatari Investment in Football

Present a specific case study, such as Qatar's investment in football, to illustrate how sportswashing is employed in practice. Provide relevant details and examples.

Slide 4: Case Study 2

Sportswashing in Action: Saudi Arabian Boxing Match

Present another case study, such as the Saudi Arabian boxing match, to further exemplify sportswashing. Discuss the motivations and implications behind the event.

Slide 5: Critical Analysis

Identifying Sportswashing Techniques

Engage students in a critical analysis of sportswashing techniques commonly used. Discuss the strategies employed and the potential impact on public perception.

Slide 6: Group Activity

Analyzing Sponsorship Deals

Divide students into groups and provide them with real-life sponsorship deals. Instruct them to analyze the intentions behind the sponsorships and discuss their findings.

Slide 7: Discussion

Ethics and Sportswashing

Facilitate a class discussion on the ethical implications of sportswashing. Encourage students to share their opinions and back them up with evidence.

Slide 8: Class Debate

Should Sportswashing be Regulated?

Organize a debate where students take on different roles, arguing for or against the regulation of sportswashing. Encourage respectful and evidence-based arguments.

Slide 9: Reflection

Forming Informed Opinions

Ask students to reflect on what they have learned throughout the lesson and encourage them to form their own informed opinions on the topic. Provide guiding questions if needed.

Slide 10: Conclusion

Key Takeaways

Summarize the main points covered in the lesson and emphasize the importance of critical thinking when analyzing sportswashing. Encourage students to continue researching and staying informed.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.