Les 3 Hoofdstuk 3

• Marketing
• MBO
• Studiejaar 2

Name 3 different sales channels.

Self-service

Supermarkets, hardware stores, department stores

Service

Bakery, butcher, perfumery, jeweler, etc.

Advantage: customer interaction

Self-selection

"Allowing the customer to choose first and assisting when requested. Salesperson = advisor. Clothing stores, delicatessens, drugstores."

Semi - self- selection

"Self-service, with certain departments/item groups sold with assistance.

Example: Supermarket with its own butcher department, Department store with jewelry, for instance."

Convenience goods

"Everyday" groceries

Often found in stores with price distribution or a mix of price and service distribution.

Items you buy without much effort.

Shopping goods

That's where you go shopping.

Clothing and such.

Specialty goods

You buy occasionally

You delve into

Example: car, phone, TV

Stores usually have service distribution.

Translate: At which type of goods is the purchase frequency the lowest?

1. specialty goods
2. convenience goods
3. shopping goods

A computer falls under:

1. Convenciece goods
2. Shopping goods
3. Specialty goods

Deodorant is an example of:

1. Convenience goods
2. Shopping goods
3. Specialty goods

The purchase effort is lowest for which type of goods?

1. specialty goods
2. shopping goods
3. convenience goods

"Linda buys a new car. What do we call her purchase?"

1. Convenience goods
2. Shopping goods
3. Speciality goods

Einde les!