Professional English in Use- chapters 4

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• Hoger onderwijs

Chapter 4

Marketing strategy and plan

A company's marketing [answer1] describes how it will position itself in the minds of consumers in a specific marketplace.

1. STEP
2. strategy
3. goals
4. overview

The marketing [answer2] is the document that specifies amongst others the methods and activities that will be used

1. strategy
2. CV
3. target
4. plan

Any marketing plan will also invariably contain specified marketing goals or [answer3]: you have to know what you want to achieve.

1. achievements
2. ambitions
3. objectives
4. statistics

The development of a solid marketing plan should start with a thorough [answer4] of several things:

1. analysis
2. overview
3. documentation
4. archive

USP is the abbreviation of

1. Unbelievably Sexy Product
2. Unique Selling Point
3. Unique Seasonal Plan
4. Undefined Series Production

Name a brand's USP

The marketing objectives have to be (find the one that does NOT fit)

1. achievable
2. measurable
3. realistic
4. generic

The final chapter in any marketing plan is always about [answer8] , this part describes how the success of the marketing plan will be measured.

1. surveying
2. outsourcing
3. tracking
4. rating

Often there is also an [answer9] summary at the beginning of the marketing plan

1. executive
2. introductory
3. abstract
4. assessing

The execution of a marketing plan will always require a certain amount of financial and/or human [answer10].

1. resources
2. ressources
3. ressorces
4. sources